Print revenues via Web-to-Print to double in the next five years

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Feb 25, 2011

The Internet continues to have a major impact on printing operations. The ability to submit, approve, and track print jobs via a Web-to-Print system has increasingly become commonplace. InfoTrends estimates that the share of e-enabled commercial print volume (submitted via a Web-to-Print solution) in the United States will double from 15% in 2009 to 30% in 2014. When compared to data from a decade ago (2000), the percentage has grown over 5x, where only less than 3% of print volumes were e-enabled. By 2014, $31bn of the $107bn commercial print revenues (NAICS 323 plus in-plant print shops) will be submitted through a Web-to-Print system.

The print industry has clearly embraced the Internet as means to streamline submission as well as production. Our research indicates that over half of U.S. print providers have invested in a Web-to-Print solution.  In fact, over the last decade, we witnessed the rise of print firms such as Vistaprint, Mimeo, 123print, and printingforless.com, which offer print services solely based on online submission methods.  We expect the growth of e-enablement in the print industry to be driven by the rise of e-commerce adoption, the increase in mobile/tablet computing, and the availability of cloud-based Web-solutions resulting in new consumer applications and enhanced ordering experiences.

Share of e-enabled print shipments, US, 2009-2014

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