New European Research Helps Software Vendors Prepare for drupa

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Feb 10, 2012

InfoTrends has just published a new research on the state of the European printing industry entitled European Software Investment Outlook 2012. Conducted in cooperation with the Eurographic Press — a group of leading graphic arts trade magazines in Europe — InfoTrends has polled 241 European respondents to get an update on adoption and usage of hardware, software, and services. We also asked about investment plans and business strategy decisions.

The full research report provides a detailed view on various software aspects, including adoption levels; customization requirements; and the need for Software-as-as-Service (SaaS), which can be in hosted or cloud-based models. We have also asked for trends on print volume that is submitted through web portals, contains cross-media content, or is produced in a fully-automated way.

Key Findings

The research clearly shows that the European print production market is embracing more automation, while at the same time the awareness is growing that print service providers need to develop additional value-added services (e.g., in marketing or document outsourcing). Over 27% of European print service providers are in transition of becoming a marketing services provider, and the share of volume that contains cross-media elements (such as QR codes, Personalized URLs) is expected to increase by 79% between 2012 and 2014.

Production Workflow Investment Outlook 2012 (Europe)

Do not own, but considering to buy in the next 12 to 24 month

European print production workflow software investment outlook 2012

Recommendations for drupa

For software vendors, there is particular high demand for web-to-print, cross-media campaign management, and digital (hybrid) workflow management solutions. Vendors that are exhibiting at drupa are advised to put a strong focus on those solutions — web-to-print especially looks like a hot topic. While some European countries show high interest in SaaS, there is still a large group of end-users out there who are not familiar with the concept and require more market education.

InfoTrends’ Opinion

Despite the economic problems that are going on in some European countries, the European Software Investment Outlook provides a positive picture from an end-user perspective. There is high demand for software solutions that enable higher production efficiency, as well as for solutions that enable print service providers to diversify into more marketing-related service opportunities.

Access to the Report

The full report is available immediately for InfoTrends clients or can be obtained through our report store. A separate report focusing on hardware is available, as well.

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