More from SGIA and on the year-end push

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Oct 24, 2008

Alexis Golini and I came back from the SGIA show last week in Atlanta where we heard a lot of talk about the state of the economy and its impact on the wide format digital graphics market. There is a real mixed message coming from the field. At the high-end of the market there seems to be a lot of reports of “softness” while at the low-end, particularly in the low-end of solvent and UV-curable, there are reports of healthy market activity in terms of wide format printer units being sold. I spent half hour on the telephone with a friend of mine at one of North America’s leading wide format equipment and supplies distributors this morning. He told me that they sold a couple million dollars worth of equipment at the SGIA show and that their business is up for the year. He commented that people are trying to take advantage of tax laws that reward people for capital expenditures made in 2008 that will end on 12/31/2008. Mutoh references these incentives on the front page of their web site. As a friend of mine who used to be in sales said yesterday “if I was still in hardware sales I would be pushing this …hard”. With many manufacturers looking for a silver lining for 2008, I would expect to see a lot more messaging related to these incentives as the year closes.

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