Interacting with Ricoh Customers!

Pat McGrew
Jun 28, 2017

When vendors decide to host user meetings they have two obligations: provide value for the time spent and help customers build a network. The Ricoh INTERACT meeting in Boulder last week met both requirements. The agenda was the best mix of technical education, market education, motivation, and fun for the attendees.

2017 Interact Template

It is a big request when vendors reach out to customers and ask them to leave their businesses for several days on the promise that they will learn things they can take back and use to grow their business. It requires a delicate balance between presentations and discussions. The INTERACT meeting hit the right balance by including several of their customers as featured presenters.

Christian Haneke of Haberbeck was featured and presented on his challenges and successes as the internal evangelist and business transformation change agent for their organization. Haberbeck, a German print provider, spent three years searching for the best inkjet solution for their environment and adopted the Ricoh VC60000 to expand their offerings. Other attendees brought similar stories of successful, transformational change, which is what every vendor wants to hear.

In my keynote for the event I leveraged the INTERACT theme, Stepping Ahead. I focused on knowing the market, the available hardware options, and the software, which are the keys to growth for every print provider. An important point for Ricoh customers is the power of toner and inkjet devices living in harmony, especially as many look to add inkjet capabilities to their existing toner environments. Our advice is to be looking at how to address gaps in products and services in markets both currently served and those not served.

Another important point is the power of the software – both the software that is currently in place and software that might be added to make production more efficient. If you can use your software to free human and financial resources, it allows you to make hardware and infrastructure investments that allow the business to grow.

The theme continued with a workshop for key Ricoh attendees who wanted to learn more about living with a high speed inkjet device. Some attendees in the workshop were already successfully up and running, while others were still kicking tires and trying to identify their path forward. It turned into a lively discussion of how to identify products to sell, and how to bring the sales team on board. We know from years of experience that how the sales teams view the technology and its capabilities directly impacts the success of the installation.

Ricoh has a good number of successful installations, with customers running everything from pure transactional work to graphically-rich magazines, direct mail marketing, and non-mailed marketing collateral. Finding the mix that works is the key for every customer.

If you have the opportunity to engage with the growing INTERACT community you will find that it is a group that is happy to share their experience!


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