Goodbye APS film. We hardly got to know you.

Ed Lee
Jul 8, 2011

When it was introduced in 1996, APS (Advanced Photo System) film was supposed to herald the future of film photography. Just a short 15 years later, its epitaph is being written. Smaller and lighter 35mm point and shoot film cameras dampened APS film’s early days, and now affordable, high-quality compact digital cameras have taken the steam completely out of this market.

The latest bad news comes out of Japan, where Fujifilm Corporation announced this week that is has discontinued production of its Fujicolor NEXIA 400 APS film. Reasons given were a drop in sales volume and difficulty in sourcing raw materials and finished parts. Sales will cease when the inventory in the sales channel runs out. Fujifilm is not alone. Kodak, APS film’s other producer, announces on its Website that its ADVANTIX 200 APS film production has been discontinued. Consumers’ switching to digital is listed as a contributor to the significant decline in sales volume. No word on the future of the APS 400 film. The days of APS film are truly numbered now.

The topic of the demise of film has been in the news lately. An Associated Press story “How Much Longer Can Photographic Film Hold on?” received wide distribution in May. In late-June, The CBS Early Show broadcasted a story where InfoTrends’ analyst David Haueter made an appearance. Unfortunately, the video segment is unavailable online. However, a companion article is available online, “Digital photography trumping film for good?

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