Fun Facts About the Photography Market

Ed Lee
Apr 14, 2016

Any QuestionsFinding fun facts about the digital photography world is generally a Google search away. However, the information is only as good as the people and companies that are producing it. With the digital camera market hitting a rough patch these last several years and companies shifting their focus to other markets, it is getting a little harder to come across interesting nuggets of information about the photography market. InfoTrends began covering this market in the late 1990’s and continues to invest significant time and resources to understand where the market is today and to predict what will shape its future.

Here are some fun facts about the digital photography market of today that we thought we’d share:

  • InfoTrends’ research shows that the number of images captured over an average 3-month period in the U.S. has climbed from 110 in 2010 to 127 in 2015. This includes all types of cameras (digital cameras, smartphones, camera phones, and tablets) and all combinations of those cameras owned. With so many devices available today that can capture a photo, you might have expected that the increase would have been more dramatic, but the data suggest that there is a limit to the number of photos that a person will take, regardless of how many devices they may own. If multiple cameras are owned, there is a substitution effect, rather than an additive one.



  • InfoTrends estimates that the number of photos that the average person in the U.S. and Europe will take in their lifetime (from the time they are 13 to 81 years old) is between 25,000 and 30,000 images.
  • InfoTrends estimates that over 1 trillion photos were captured worldwide in 2015 and forecasts that this number will grow 11% this year to over 1.1 trillion.
  • InfoTrends estimates that almost 47 billion photo prints (4 x 6-inch equivalent) will be produced worldwide in 2016. The top three reasons for printing photos are to display photos in the home, to give to others as gifts, and to put in photo albums.

Many more fun facts are readily available to InfoTrends clients. To learn more about our many advisory services and consulting capabilities, contact Matt O’Keefe at or 781-616-2115.



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