Epson Announces Revamped EcoTank All-in-One Printers & Multi-Year Partnership with Shaquille O’Neal to Promote Brand

Barbara Richards
Jul 9, 2019

On July 9th Epson America, Inc. announced six new additions to its Supertank line of EcoTank printers.  The new all-in-one printers offer cartridge-free printing, using bottles and easy-to-fill, supersized ink tanks for zero cartridge waste. End-users get up to two year of ink with each included or replacement ink set.  According to Epson, this unique printing technology empowers users to print by saving them up to 90 percent on ink with low-cost replacement bottles versus traditional cartridge-based systems.

Epson’s New EcoTank All-in-One Portfolio

Branded as “easy, economical, ecological,” the new printers offer standard wireless and borderless printing and color displays that are easy to set up and navigate. One of the key benefits to this technology is the long-life consumables. According Epson, one set of replacement bottles is equivalent to about 80 individual cartridges, which helps save on costs, trips to the store, and environmental impact. Additionally , Epson has stated cost per page is only one cent for color and 1/3 of a cent for black. Furthermore, Epson’s integrated front-facing ink tanks and unique keyed EcoFit™ bottles make it easy to fill each color tank, providing added convenience and ease of use. The new printers are available in a clean, sleek white finish and all include a two-year limited warranty. Epson’s EcoTank printers are available through major computer, office and electronic superstores and online at the Epson store.

In addition to the new EcoTank printer announcement, Epson has unveiled a multi-year partnership with NBA Hall of Famer, business leader and philanthropist  Shaquille O’Neal. This partnership will include several high-profile commercials and ad-campaign around the benefits of the EcoTank technology. The marketing campaign is expected to start in time for the back to school activities. https://epson.com/ecotank-ink-tank-printers

Epson’s New EcoTank Commercials “Just Fill & Chill” with SHAQ

InfoTrends Opinion

Epson first introduced their EcoTank SuperTank printers back in 2015 and have made significant inroads in terms of product acceptance in the SMB market. In fact, in North America, Epson’s shipments of EcoTank products grew 46% year over year in 2018. Furthermore, InfoTrends forecast business inkjet Segment 3 device-class products to grow at a 6% CAGR through 2023.  Epson continues to innovate and improve the customer experience for print further expanding their reach to the SMB marketplace with this latest announcement and partnership.

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