Connectivity Will Drive Digital Camera Use

Alan Bullock
Jul 20, 2012

Kodak launched the EasyShare One Wi-Fi digital camera in 2005. Since then, most manufacturers have dipped an occasional toe in the connectivity water, with random introductions of models in which Wi-Fi seemed like an afterthought in an otherwise rather ordinary camera. Their best cameras were left to rely on third-party solutions such as Eye-Fi for connectivity.

Recently, wireless connectivity has found its way into more cameras from more vendors. Samsung is perhaps the most prolific, with eight Wi-Fi-equipped models listed on its website, but others including Canon, Nikon, Sony, Fujifilm, and Panasonic, are also stepping up their connected game. Features typically include wireless transfer of photos and videos to Facebook, YouTube, computers, and connected TVs. InfoTrends’ research suggests, however, that the smartphone may actually be among the most popular destinations for those files — yes, the same smartphones that many pundits say will be the death of the digital camera.

In InfoTrends’ 2012 U.S. Connected Devices End-User Survey, we asked smartphone users who also use a digital camera for taking pictures or shooting video how interested they would be in the ability to wirelessly transfer photos or video from their camera to their smartphone. Nearly three in four said that they would be at least “somewhat” interested, with 40% saying they would be “extremely” interested. Furthermore, nearly 70% of those said that having that ability would cause them to use their digital camera more.

N = 735 Respondents who use a smartphone and take digital photos or shoot digital video

While many new smartphones take excellent photos, digital camera photos are, in many cases, even better. Transferring photos and videos to smartphones lets users take advantage of convenient viewing and sharing options with even better quality content — a combination that seems to appeal to a significant percentage of digital camera users. That’s good news for connected camera vendors.

If you’re interested in learning more about consumers’ use of smartphones, tablets, and connected TVs for a variety of imaging activities, see Smartphones, Tablets, and Connected TVs: Changing the Digital Imaging Landscape. This report, an in-depth review of InfoTrends’-2012 U.S. Connected Devices Survey, is published by our new Connected Imaging Trends vendor advisory service, which examines consumers, their personal photos and videos, and how they are stored, protected, moved, shared, accessed, and viewed throughout the imaging ecosystem.

For more information, please contact Matt O’Keefe (matthew_okeefe@infotrends.com or +1 781.616.2115).

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