Cautiously Optimistic Outlook for the Print Production Software Market

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Jul 29, 2011

InfoTrends has published its latest Print Production Software Market update and forecast. It contains the actual market size of 2010 and projections until 2015.

The global print production software market posted an 11% growth in 2010 and is expected to grow from $7.4bn in 2010 to $10.1bn in 2015, representing a 7.9% Compound Annual Growth Rate (CAGR). After big declines in 2009, most categories rebounded in 2010, but the market is still, albeit marginally, below the record-year 2008.

Customized Communication solutions, which include Variable Data Printing and Cross-Media Marketing are expected to demonstrate an 11.5% CAGR and rise from $757M in 2010 to $1.3bn in 2015. Marketers are putting more efforts in data analytics to better segment and target their customers and prospects, and they are increasingly using cost-effective channels such as mobile and social media.

Operational Efficiency solutions which are used to automate print production environments are expected to show a 5.0% CAGR, rising from $1.1bn in 2010 to $1.4bn in 2015. Solutions include print e-commerce systems, print management information systems, and workflow management solutions. While print e-commerce solutions show a double digit CAGR due to more interest in on-demand print and online ordering, growth in print MIS and conventional workflow management solutions are suppressed by the fragile economic outlook and the reduction of addressable market as the printing industry in Western markets is consolidating.

Good growth can be found in emerging markets, as well as by diversifying into Software-as-a-Service (SaaS). Revenues from hosted solutions are expected to grow by 16% CAGR between 2010 and 2015 as vendors are innovating their licensing model and actively target new customers.

InfoTrends clients can download the full report and data tables from the client’s section on the InfoTrends website. For non-clients, the North American and Western European reports are available in the InfoTrends online store.

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