Gen Z: An Important Group of Photography Consumers

This article originally appeared in Digital Imaging Reporter – January 14, 2019

Many pundits assume that gen Z consumers are not that interested in traditional photo activities, such as ordering prints and custom photo merchandise. After all, they were born into a world of digital cameras, social networks and omnipresent screens.

However, a recent Keypoint Intelligence – InfoTrends study indicates that this group of more than 73 million people, born between 1998 and 2010, is actively engaged in photography. Moreover, the study suggests that gen Z is worthy of imaging vendors’ marketing attention. Read more »

Why Phishing is Still a Dangerous Form of Cyberattack

Stories about data breaches leaking personal data and damaging company profitability continue to make headlines. Much of the focus in these pieces includes the sophisticated forms of cyberattacks that are involved. For example, the WannaCry attack of 2017 was accomplished with a ransomware worm while the infamous Equifax breach reportedly came from software exploitation.

Incidents like these highlight just how threatening sophisticated forms of cyberattacks can be in the professional space. At the same time, however, focusing solely on software updates and worm virus protection is not enough to keep a company safe from a data breach. According to cybersecurity firm Wombat Security, 76% of companies have reportedly been victims of phishing attacks within the past year.

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Which industries Need the Most GDPR education?

The General Data Protection Regulation (GDPR) is not new. In development for over four years, the laws associated with this act recently went into effect in May 2018. Designed for the EU, the GDPR is focused on the issue of consumer privacy in the digital age. Specifically, it holds organizations that collect consumer data more accountable for said information, and gives the consumer more power in determining exactly which data is collected. Obtaining informed consent is also a priority.

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Moms Provide Insight Into Print’s Advantages

My local online moms group recently got into a discussion about whether paper or digital invitations are preferable for kids’ party invites. While they were discussing consumer printing (and in many instances production printing for consumers), it got me thinking about how many of their comments are also relevant to the world of business printing.

First, let me show you the main points addressed by these moms. In summary, they cited the following advantages of printed versus digital invitations.

Advantages of printed vs. digital invitations cited by local moms

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