Category: Production

Why Augmented Reality Is Essential to COVID-19 Recovery and Future Productivity

Colin McMahon
Apr 27, 2020

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Once the pandemic is done, the road to recovery from COVID-19 may be challenging for certain companies due to a variety of factors. These include retraining whatever workforce was lost, working to get productivity back up to normal levels, and communicating challenges across an array of different teams and environments.

Keypoint Intelligence believes that the companies that will recover more quickly from COVID-19, as well as potentially better mitigate the pandemic, may very well be the ones that began to incorporate augmented reality (AR) software and hardware into their standard work procedures.

Before we dive in, here is a brief video rundown of exactly what AR is and how it differs from virtual reality (VR):

To summarize, VR takes the user into a fully digital 3D space. AR (by contrast) overlays the real, physical world with digital information.

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Xeikon Launches Its New SX30000 Color Production Printer

German Sacristan

On April 10, 2020, Xeikon announced the launch of its Café TV tool to respect the need for social distancing during the COVID-19 pandemic. This online tool is focused on delivering best practices to the graphic arts, commercial printing, and label & packaging sectors while also introducing Xeikon’s latest products, technologies, and applications. On April 23, Xeikon put its Café TV tool to special use, hosting the online launch of its new SX30000 roll-fed toner-based color production printer.

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Coronavirus Versus the $2.2 Trillion Cares Act

Riley McNulty and Eric Zimmerman
Apr 23, 2020

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As the United States grapples with the impact of the coronavirus, most states have implemented strict social distancing guidelines and have shuttered large sections of their economies. The global response to COVID-19 has prompted such a sharp decline in economic activity that oil prices have hit unprecedented lows, south of $12 a barrel for West Texas Intermediate crude. The drop-off in demand for oil is so steep that the US is within weeks of running out of space to store it, and a trip to Starbucks now costs more than a barrel of the stuff.

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Why Objective Data’s Importance Is on the Rise

Colin McMahon

Data is everywhere in the 21st century. Some have even compared it to oil, given that an organization can use it to obtain great wealth. That said, oil is a rare substance. It must be discovered, mined, and refined before it is usable. And while data is similar, the sheer amount of it leaves the oil analogy far behind. Moreover, both refined and unrefined data can look virtually identical to the untrained eye.

With that in mind, the more apt comparison is “data is like water.” It’s everywhere, and essential to life. Still, companies can easily drown in it if they are not careful, otherwise they get sick drinking contaminated quantities.

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COVID-19 Accelerates Channel Fog and Channel Fatigue

Marc Mascara and Eve Padula
Apr 21, 2020

In the latter half of 2019, Keypoint Intelligence identified an emerging trend in the consumer space that affected the areas of transactional communications and marketing communications. Contrary to many assumptions and preconceived notions, the share of transactional communications that consumers accessed electronically declined steadily over the past three years. Data from our Annual State of Transactional Communications consumer surveys uncovered a 5% year-over-year drop in this share. It is also interesting to note that the share of respondents between the ages of 18 and 34 who accessed their transactional communications electronically declined even faster than the other age groups.

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Examining COVID-19’s Impact on Industry 4.0

Colin McMahon
Apr 20, 2020

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Industry 4.0 has been a subject of debate and discussion for the last decade. While experts argue over what stage of technology we are in (some consider this period to be the fifth revolution, centered upon information and telecommunications technology), the majority agree that Industry 4.0 began with the arrival of the Internet and mainstream digital technology—specifically IoT devices such as smartphones, tablets, and wearables.

That said, few would dispute that we’re currently in a period of immense change. COVID-19 is causing radical shifts in workflow across the planet as millions practice social distancing and/or comply with self-quarantine recommendations. The pandemic’s dramatic appearance has accelerated numerous trends while slowing others. So, with all this disruption, could it be possible that the coronavirus has caused a premature change in industry operation? While there is no doubt that COVID-19 is a transformative force, it is not bringing us into Industry 5.0. It is merely accelerating Industry 4.0 adoption, leading companies across industries into a more mature state of IoT technology and workflow.

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What Are You Doing to Adapt to Change during the COVID-19 Crisis?

German Sacristan
Apr 14, 2020

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Darwin famously said, “It is not the strongest of species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” No truer words could ever be spoken about 2020, the year forever marked by the reality that is COVID-19. Most companies today are struggling, while others have found a way to adapt to the current environment—most likely, this will pave the way to future success.

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EFI Reggiani Drives Sustainability for Textile and Apparel Direct-to-Fabric Printing Solutions

Catherine Cresswell and Eve Padula
Apr 9, 2020

As is the case for many other trade shows that were supposed to take place during the first half of this year, FESPA 2020 has been postponed due to the coronavirus. Originally scheduled for March 24 – 27, the event has been rescheduled to October 6 – 8. This postponement didn’t stop EFI Reggiani from announcing its new textile solutions, and FESPA attendees will hopefully get to experience these innovations firsthand later this year. FESPA October will also enable the company to introduce further innovations as the product lineup continues to evolve.

EFI Reggiani, an Italy-based provider of complete solutions for the global textile market, has unveiled some solutions that change the way textile products and apparel are designed and produced. Under the theme Innovation in Green, the company is highlighting its continued commitment to the environment with its sustainable solutions. EFI Reggiani is placing a particular focus on direct-to-textile printing for home textiles as well as fashion and sportswear applications.

A Pigment Ink Solution for Natural Fabrics

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COVID-19 Impact on Trade Shows – List of Canceled and Postponed Events

India Tatro

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As the situation surrounding COVID-19 continues to evolve, many trade shows and industry events have been postponed or canceled in order to protect the health of attendees, exhibitors, and employees. Many shows with an original date in March-June 2020 have postponed with hopes to hold the show in the fall, while others have canceled altogether with the intention of returning in 2021. Some canceled events will have a virtual experience instead, utilizing web conferencing services like Zoom.

In the table below, Keypoint Intelligence has assembled a list of upcoming trade shows, with their current status and any new show dates where applicable: Read more »

Mimaki’s Mantras at Virtual FESPA Press Launch: Bigger is Better, Collaboration is Key, and Flexibility is Favourable

Catherine Cresswell
Apr 2, 2020

In light of the postponement of FESPA 2020, Mimaki Europe responded quickly by announcing its planned product launches via a webinar. Ronald van den Broek (General Sales Manager, EMEA) provided an overview of the product announcements, Bert Benckhuysen (Senior Product Manager, EMEA) went into more detail on the products, and Danna Drion (Senior Marketing Manager) outlined Mimaki’s upcoming series of virtual meetings and customer/press communications as a result of the COVID-19 pandemic. The company’s strategic objectives for this year include continued investments in innovation, efficiency, and competitiveness for all business units. The actual FESPA event, which is now scheduled for October 2020, is expected to bring further announcements. The primary sign & graphics and textile printing announcements from the webinar are outlined below.

The 3DGD-1800 Modelling Printer

The 3DGD-1800, a new gel dispensing 3D modelling printer with UV LED curing, is bigger than any other 3D device in Mimaki’s portfolio. It is capable of printing 3D objects up to 1.8m H x 1.45m W x 1.11m D. By using two interchangeable printheads at 1.8mm and 2.6mm, the device can also print two objects in a single print run or two halves of the same object with different printheads.

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