Category: Personalized Video

COVID 19: How Glue’s VR Remote Collaboration Framework is Trying to Improve Working Together

Colin McMahon
Apr 8, 2020

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A short time ago, Keypoint Intelligence did a brief examination of how virtual reality could be used for remote collaboration. Since then, the COVID-19 pandemic has only continued, with many organizations now painfully aware that months of remote work will be needed to survive the crisis. The case totals have increased, and results from China look complex. It appears that the coronavirus (or some close mutation) may be a reality until a vaccine is developed and distributed. Businesses must take any and all steps to ensure their remote workflow procedures are cutting edge.

To better inform our clients, Keypoint Intelligence sat down for a podcast with Jussi Havu, Founder and CEO of Glue, a promising VR remote collaboration software provider. Havu explained the particulars of the Glue solution as well as how it can help improve the meeting experience overall.

Virtual Reality Glue

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Personalized Video Marketing: It’s About Engagement!

Colin McMahon
Oct 2, 2018

A mere decade ago, personalized video marketing was seen as a customer communication method with limited return on investment potential. The average consumer had a PC or laptop, but smartphones were just beginning to take off. Google had purchased YouTube only two years prior and the website was still learning how to monetize itself. Thanks to the speed of the digital revolution, much has changed in ten years. Personalized video marketing is quickly becoming an effective method of engaging new and existing customers.

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Highlights of the SmartVideo Summit 2017

David Stabel
May 5, 2017

SundaySky recently held its fifth annual SmartVideo Summit in New York, NY. This year, SundaySky invited a couple hundred partners, customers, and analysts to discuss “The Art of Personalization.” SundaySky also used the Summit to update the community on its latest developments and strategic direction moving forward.

Jim Dicso, CEO at SundaySky

Jim Dicso, CEO at SundaySky

In the opening presentation, Jim Dicso, CEO of SundaySky, discussed the importance of scaling personalized customer engagements to tackle the strategic challenge of improving customer experience. This next generation of personalization is all about moving from simple (“Hello Jim…”) to individual/one-to-one personalization (“Just for you…”).

AT&T, Hilton Worldwide, Royal Bank of Canada, Verizon, and others shared their challenges and successes as they implemented personalized video campaigns as a mean to elevate their respective organization’s personalization capabilities. In addition to the presentations, there were networking opportunities, as well as a chance to speak with SundaySky’s senior management and specialists.

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