Colin McMahon
Dec 14, 2018
Released last month, genARate is a new software tool from Konica Minolta. The platform specifically focuses on applying augmented reality (AR) technology to print products. Although it is not the first tool to encourage AR application creation, or even the first to target the print market (see HP’s Reveal platform), genARate is notable for its ease-of-use and its application focus.
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Ashley Bilko
Apr 10, 2017
Recently at the Venetian in Las Vegas, Adobe employees, partners, customers, press and analysts gathered for the annual digital marketing conference, Adobe Summit 2017. With over 250 sessions this year, the event drew over 12,000 attendees—a 20% increase over last year’s participation—including more than 120 sponsors and 1,500+ partners.
Adobe Summit 2017 Welcome Banner
The event took place over the course of three jam-packed days with a little something for everyone in attendance. Keynotes and break-out session topics ranged from cross-channel marketing, to customer experience, data-driven marketing, integrated marketing, mobile marketing, and programmatic advertising.
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Tags: Adobe, campaign management, customer communications, Customer Engagement, digital marketing, document management, Innovation
Adobe, Campaign Management, Consumer, Customer Communications, Customer Engagement Strategies, Customer Engagement Technology, Digital Transformation, Document Management, Innovation, Media & Marketing | 
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