Category: Customer Engagement Technology

New Artificial Skin Expands Possibilities for Virtual Reality Control

Colin McMahon
Oct 8, 2019

Researchers from the Swiss Federal Institute of Technology Lausanne have created a new silicone-based material that, when worn over the human body, simulates a sort of “second skin,” according to a recent article published in the Soft Robotics science journal. According to the preliminary findings this material, when used as a feedback device, marks a vast improvement over haptic feedback technology – which is a leading form of virtual reality (VR) control.

Read more »

What Print Service Providers Can Learn from Netflix’s Personalization Strategy

Colin McMahon
Jul 23, 2019

At first, print service providers (PSPs)—including mailing companies and direct mailers—might wonder what they have in common with Netflix. Although the service started out as a direct mail offering, it has since become more associated with online digital streamlining. Nevertheless, a recent technology blog from Netflix has shed some additional light on how the company is pushing its personalization practices forward, making them more advanced and better synced to each individual Netflix user. While this level of personalization is quite advanced now, it will likely become increasingly commonplace in the years ahead.

Many firms, including PSPs, can benefit from absorbing and understanding how Netflix continues to personalize its offerings in today’s digital age.

Netflix logo

Read more »

OpenText Enterprise World: A Shift into the Information Era!

Marc Mascara
Jul 18, 2019

On July 9, OpenText kicked off Enterprise World 2019 in Toronto with a week’s worth of information exchange, learning opportunities, breakout sessions, and keynote speeches. Thousands of attendees joined the event to learn how to make the most of underutilized information and capitalize on the next wave of transformation in productivity and growth. Offering insights into the latest trends as well as stories on successful digital transformations, Enterprise World is designed to help attendees unlock their information advantage.

Figure 1: Open Text Enterprise World Entrance

This year’s event was located at the Metro Toronto Convention Center. Open Text Enterprise World is touted as the most expansive EIM (Enterprise Information Management) technology event in Canada and the world’s largest information conference. The most recent event included over 200 breakout sessions as well as 15+ LearnPath opportunities to educate attendees on digital transformation and productivity. Pre-conference training courses were also offered on July 7th and 8th, including over 25 accelerated sessions that spanned ten different industries.

This year’s event featured a number of keynotes from Mark Barrenechea (OpenText CEO & CTO), Muhi Majzoub (OpenText Executive Vice President of Engineering), Sir Tim Berners Lee, and special guest Peter Gabriel. Mark Barrenechea kicked things off with an insightful and compelling keynote that set the tone for the entire event. Mr. Barrenechea thanked all his customers and partners for their undivided trust in allowing OpenText’s platform to manage some of the world’s most trusted data, which was especially interesting and timely given that data security is such an important topic.

As the amount of information captured in the cloud continues to increase exponentially, the need for data security will only increase as time goes on. To that end, Barrenechea announced on stage that Google Cloud has selected OpenText as its preferred partner for Enterprise Information Management Services. Meanwhile, OpenText has named Google Cloud its preferred partner for enterprise cloud. In other cloud news, OpenText Release 16 will move to OpenText Cloud Editions (CE) in April 2020. Moving forward, all OpenText offerings will be cloud-first, but can be containerized and operate off-cloud. This means that with OpenText CE, customers will never have to upgrade again. OpenText is also confirming its commitment to content services by providing new and expanded products and capabilities to its platform.

Read more »

Why Phishing is Still a Dangerous Form of Cyberattack

Colin McMahon
Nov 20, 2018

Stories about data breaches leaking personal data and damaging company profitability continue to make headlines. Much of the focus in these pieces includes the sophisticated forms of cyberattacks that are involved. For example, the WannaCry attack of 2017 was accomplished with a ransomware worm while the infamous Equifax breach reportedly came from software exploitation.

Incidents like these highlight just how threatening sophisticated forms of cyberattacks can be in the professional space. At the same time, however, focusing solely on software updates and worm virus protection is not enough to keep a company safe from a data breach. According to cybersecurity firm Wombat Security, 76% of companies have reportedly been victims of phishing attacks within the past year.

Read more »

Nintendo Labo Shows Potential for New Sustainable Corrugated Cardboard Applications

Colin McMahon
Oct 25, 2018

Consumer electronics specialist Nintendo has been enjoying positive growth. Its newest video game console, the Nintendo Switch, is proving quite popular among consumers who are seeking an innovative gaming experience at home and on the go. With its numbers back in the green, the Japanese video game manufacturer has returned to doing what it does best—taking creative risks. One of its most recent products, Nintendo Labo, exemplifies the company’s desire to push the envelope.

Read more »

Personalized Video Marketing: It’s About Engagement!

Colin McMahon
Oct 2, 2018

A mere decade ago, personalized video marketing was seen as a customer communication method with limited return on investment potential. The average consumer had a PC or laptop, but smartphones were just beginning to take off. Google had purchased YouTube only two years prior and the website was still learning how to monetize itself. Thanks to the speed of the digital revolution, much has changed in ten years. Personalized video marketing is quickly becoming an effective method of engaging new and existing customers.

Read more »

How is Your Firm Getting Into the Solution?

Sheryne Glicksman
Jan 12, 2018

In Q4 of 2017, we surveyed 179 IT decision-makers within the indirect channels for office equipment deployed across the United States. Respondents included office equipment dealers (OED) and IT resellers. For this survey, we used revenue ranges to define the size of establishment. Those with annual revenue of less than $10 million were grouped as small OED and IT Resellers while large OED and IT resellers have revenues of at least $10 million.

It’s Time to Get Inside the Solution
Software is on average only 11% of total revenues. As you can see from the chart below, software is a higher percentage of sales among the large IT resellers (17% of total revenue). What can you do to increase your software revenues? Based on our last two dealer surveys, we know that solutions selling has been a growth priority for dealers in our channel for the past two years. So why is this number not increasing faster, and what are you doing differently this year to change your strategy? What’s working well for you, and what can you improve on? The software solutions that you market to your customers are the tools needed to effect change within an organization. It’s not about the name of the software solution. It’s all about how the software solution tool can help improve something that is challenging to your customer. What stories have you told to help your customers realize you understand their pain? How educated are your sales reps on how these tools help customers in specific ways?

Figure 1. What is the percentage of revenue for the following areas of your business?

Revenue Growth Areas

Workflow & business process solutions, managed IT services, security service and mobility were noted as the top four areas for revenue growth. Workflow and business process solutions are intended to help companies be more efficient and eliminate manual processes. Are you speaking to your customers about their frustrations around manual processes? The software tools available to eliminate these frustrations are the catalyst for change. Are you developing your own managed IT division or partnering with an expert in managed IT? When it comes to security, are you having discussions around security infrastructure, ransomware, and security around print behaviors? These discussions will certainly lead you down the path of making recommendations to alleviate your customers security challenges. Our forecasts show that mobile print is expected to grow to a $118 million-dollar business by 2020. How are you planning to capture some of this revenue?

Figure 2. What areas do you see the greatest opportunity for revenue growth in next 3 years?

Leverage Your Partners

How do you message your expertise to potential customers? What vertical markets have brought you success? If these are areas of growth for your establishment, how will you align sales and marketing efforts to reflect these new focus areas? What areas are part of your strategic initiatives this year? Technical sales support, more education and training, sales enablement and data analytic tools all ranked at some level of importance for our survey respondents. When it comes to sales enablement tools and data analytics, this got me thinking about all the tools each of you have access to in our channel ecosystem. Are you leveraging all the information in these tools? Bringing data to life is real. I believe we all want immediate insights into data that help drive business decisions. We want the data up to the minute, in real time, in motion. We also want it simple to understand so we can act on it. We can help you improve your software revenues. Contact me today for a complimentary executive briefing to discuss how #icanhelpbringyourdatatolife

Quadient: A New Ecosystem for Customer Experience

David Stabel
Sep 12, 2017

Today, Neopost announced the introduction of a newly created business division: Quadient, replacing its Enterprise Digital Solutions (EDS) business division. With Quadient, Neopost combines three companies that operated independently under EDS into a new division focused on digital communications and customer experience solutions:

  • Satori Software. Acquired in 2009 and a provider of mailing and data quality solutions. Satori software allows mail senders to validate addresses, correct them, update them in real time and remove duplicates.
  • GMC Software. Acquired in 2012. Today, GMC Software is considered a leader and innovator in the customer communications management (CCM) solutions space.
  • Human Inference. A data quality solution provider focused on master data quality improvement. Neopost acquired this Dutch based company in 2012.
The New Quadient Logo

The New Quadient Logo

These past acquisitions fitted into a bigger strategy. To leverage the power of that strategy, it makes sense to reorganizing into Quadient. By doing so, Neopost is repositioned to focus on offering enterprise solutions for customer experience management (including CCM), mobile application development/digital experiences, and data management. The logic is simple: as customer experience becomes a strategic component for businesses, businesses need ways to quickly implement and personalized these experiences along the customer journey. Tools for managing this process as well as the data (quality) required for personalization are key.

Read more »

Highlights of the SmartVideo Summit 2017

David Stabel
May 5, 2017

SundaySky recently held its fifth annual SmartVideo Summit in New York, NY. This year, SundaySky invited a couple hundred partners, customers, and analysts to discuss “The Art of Personalization.” SundaySky also used the Summit to update the community on its latest developments and strategic direction moving forward.

Jim Dicso, CEO at SundaySky

Jim Dicso, CEO at SundaySky

In the opening presentation, Jim Dicso, CEO of SundaySky, discussed the importance of scaling personalized customer engagements to tackle the strategic challenge of improving customer experience. This next generation of personalization is all about moving from simple (“Hello Jim…”) to individual/one-to-one personalization (“Just for you…”).

AT&T, Hilton Worldwide, Royal Bank of Canada, Verizon, and others shared their challenges and successes as they implemented personalized video campaigns as a mean to elevate their respective organization’s personalization capabilities. In addition to the presentations, there were networking opportunities, as well as a chance to speak with SundaySky’s senior management and specialists.

Read more »

Geomarketing in your Workflow: Linking Seller to Buyer

Pat McGrew
Apr 13, 2017

When you look at the opportunities across the spectrum of marketing outlets the choices can be daunting. Which of the many channels should you use to communicate the value proposition of your product or service? There are hundreds of lines of blog content and millions of pages of guidance in books and magazine articles, and they all provide points to consider. What is missing in much of the guidance is a specific pointer to technologies that can help to change the marketing narrative.

One technology that is underused is geomarketing, the art and science of using location data in innovative ways. It can help to change the brand narrative by creating direct links between where the sellers of products and services can be found and the people who want to buy them. It can add valuable new revenue streams to the menu of services offered by marketing and print service providers. And while geomarketing techniques can work for any communication channel, marketing and  print service providers miss the opportunity to offer this valueable service.GeoServices - locr

Read more »

2016 InfoTrends, Inc.

WordPress Appliance - Powered by TurnKey Linux