Category: Augmented Reality

Konica Minolta’s GenARate Attracts New Audience in Marketing/Advertising

Colin McMahon
Mar 25, 2020

Konica Minolta’s flagship augmented reality (AR) software platform, genARate, launched back in November 2018, but the company has been supporting, developing, and expanding its usage ever since. For those who may not be familiar, genARate is best described as a content creation tool for the AR space. Like many solutions, it has a mobile component – which currently includes an app that users can download (as well as a web solution…more on that later), and it also has a backend content creation studio that helps clients create intriguing and engaging AR experiences.

Ashley McConnell, Konica Minolta’s International Business Development Manager, recently sat down for a podcast interview with us at Keypoint Intelligence to discuss all the ways he and his company have been working to support genARate, as well as new improvements to the product. One of the big takeaways: While genARate was created with print service providers in mind, the product is seeing success in a new field – marketing and advertising.

Konica Minolta Augmented Reality Print

Image Source: Konica Minolta

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Gamification Takes Center Stage at (Relatively) Quiet PAX East 2020

Colin McMahon
Mar 17, 2020

Despite fears of the coronavirus, tens of thousands of attendees flocked to PAX East at the Boston Convention Center from February 27th to March 1st. The event, which managed to be held before numerous tradeshows and industry events were either postponed or cancelled, marked the continued celebration of video game technologies and the gaming culture. Compared to years past, however, this PAX felt quieter than usual.

PAX East 2020 logo

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New Artificial Skin Expands Possibilities for Virtual Reality Control

Colin McMahon
Oct 8, 2019

Researchers from the Swiss Federal Institute of Technology Lausanne have created a new silicone-based material that, when worn over the human body, simulates a sort of “second skin,” according to a recent article published in the Soft Robotics science journal. According to the preliminary findings this material, when used as a feedback device, marks a vast improvement over haptic feedback technology – which is a leading form of virtual reality (VR) control.

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Apple Quietly Reveals AR Headset Development

Colin McMahon
Sep 16, 2019

On September 10, Apple hosted its annual Fall event – unveiling its product plans for the coming year. For the most part, everything went as expected. The iPhone 11 was announced (along with Pro versions), as well as the Apple Watch Series 5. A new iPad was also unveiled – one especially designed for entry-level customers. Apple also gave updates to its Apple Arcade and Apple TV plus platforms, pledging continued support and attractive price points. Overall, there really wasn’t much to write headlines about…or was there?

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WHEN DID SNEAKERS BECOME ACCEPTABLE BUSINESS ATTIRE?

Deborah Hawkins
Feb 11, 2019

I haven’t done the rounds of many exhibitions the last few years. My focus area of office print is generally served by Vendor specific events and the one global event the industry had, CeBIT has now finally been put to bed. So I was quite surprised at my first visit to ISE (Integrated Systems Europe) 2019 in Amsterdam. It was full, thriving and so many people were wearing sneakers.

Does this have something to do with the meeting of two worlds that ISE has emerged from?  The vibrant Audio Visual (AV) high tech hardware focussed industry and the IT world that can integrate practically anything without having to heed to standards or obligations?

Founded in 2004 and boosting 3500 visitors that year, the exhibition has grown to some 1400 exhibitors and an expected 90,000 visitors in 2019. For me, it felt far more than that. The growth has undoubtedly been supported by the portfolio breadth of AV boasting 8k, curved as well as inflatable screens and flashy displays and its acceptance across many horizontal and vertical sectors. What attracted me most to the show however, was the connection to IT and looking at how the AV industry hooks up with business IT, the hub of our digital world today. I see a lot of parallels to the office printing industry and I knew this industry was in a similar stage of disruption when I saw the likes of Google & Uber speaking about workplace trends at ISE 2019. Read more »

AR Trailblazers’ Reality Augmented with Financial Turmoil

Alan Bullock
Jan 25, 2019

Like many budding industries, the Augmented Reality (AR) world is undergoing some upheaval. In recent weeks, a few of its early pioneers have hit what, for some, seem to be insurmountable financial roadblocks. Even so, entrepreneurial optimism remains. Read more »

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