Category: Business Development

Why North America is Embracing Digital Wide Format Printing

Colin McMahon
Oct 15, 2018

The digital revolution is impacting every industry, and this includes wide format printing. Advancements in digital wide format technology have created the potential for new offerings. This is important news for a wide variety of businesses, including marketing firms as well as sign, graphics, and visual communication companies. In our recent analysis, Embracing Digital Wide Format Printing, Keypoint Intelligence – InfoTrends explores how signage companies can leverage these innovations and highlights the benefits of making the switch.

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Personalized Video Marketing: It’s About Engagement!

Colin McMahon
Oct 2, 2018

A mere decade ago, personalized video marketing was seen as a customer communication method with limited return on investment potential. The average consumer had a PC or laptop, but smartphones were just beginning to take off. Google had purchased YouTube only two years prior and the website was still learning how to monetize itself. Thanks to the speed of the digital revolution, much has changed in ten years. Personalized video marketing is quickly becoming an effective method of engaging new and existing customers.

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GOA NEXT. The Future of Print

Sheryne Glicksman
Mar 5, 2018

Print’s role is evolving. At the February 2018 Graphics of America show  in Ft Lauderdale, I attended a seminar that Kate Dunn (Director, Business Development Strategy Services @Keypoint Intelligence) hosted titled “How to Grow your Business in 2018”. Kate stated that we recently surveyed 749 respondents and found that Mobile and Online/Web communications will experience the highest annual growth rate in the next two years. This doesn’t surprise me at all when you consider that our smart phones are always at our fingertips. Mobile bar codes, personalized URL’s, texting codes, image recognition, near field communications and augmented reality all provide ways to link print to digital. This, in turn, improves customer experience.

Figure 1. Methods of Linking Print to Digital

Mobile Bar codes brought my rebate to life. The other day I was shopping and purchased an item that had a $20 rebate. The company gave me a form to mail in. I was thinking to myself that I’m probably not going to take the time to use regular mail for this process however guess what? When I looked at the form, I noticed there was a QR code that I could scan with my smart phone. Within minutes, the rebate was completed! Now, I’m just waiting on my check. I’m happy to say it was a cool customer experience.

Figure 2. Interactivity is key to bringing documents to life!

Blending print and digital. Kate went on to state that books, catalogs, brochures and direct mail are the fastest growing digitally printed applications, producing billions of prints each year. These would be the types of documents to start looking at ways to enhance as the print role evolves. It was interesting to hear that the top business driver for personalizing communications was a direct correlation between personalization and response rates. Those surveyed also noted that their service providers have become more skilled at cost effectively delivering more complex personalization, data is more available and that their customers are demanding personalized interactions.
Printed media is being blended with digital media. Sales and marketing collateral, direct mail, newsletter, presentations and signage were the most common media used in the past 12 months. This chart tells me that there is huge potential since less than 30% of the respondents have linked the two types of media in the last 12 months. The opportunity to create fresh new content that easily allows the end user to use their smart phone is a growth initiative for this space.

Figure 3. Types of printed applications combined with digital

“Value can be created for clients in helping them streamline the process of linking print to digital assets that already exist” according to Kate. She recommended that print service providers research their prospect’s website and look for video and other interactive assets like quizzes, calculators and Infographcis that can be easily linked to print to create more powerful customer experiences. “Printers can take a leadership role in helping their clients use print in innovative ways to draw audiences into digital interactions that are trackable and provide critical data to marketers” Kate noted.

Here are some pointers to consider. Personalization of documents delivers results. Special effects drive engagements. Dimensional print drives responses. What are you doing to help your production print customers bring documents to life?#icanhelpbringyourdatatolife

Fujifilm Acquires Control of Xerox

Jeff Hayes
Jan 31, 2018

The grapevine has been ripe the past weeks, but now the news is finally out. Fujifilm has entered into a definitive agreement to purchase the majority holding of Xerox Corporation and will merge Fuji Xerox with Xerox.

The two companies said that Fuji Xerox, a joint venture between Fujifilm and Xerox formed in 1962, will use bank debt to buy back Fujifilm’s 75% stake for around $6.1 billion. Fujifilm will use those proceeds to purchase 50.1% of new Xerox shares. Plans are to complete the deal around July-August of this year.

The new entity, to be called Fuji Xerox, will become a subsidiary of Fujifilm, with dual headquarters in the United States and Japan. It will keep Xerox’s listing on the New York Stock Exchange and will be led by Xerox CEO Jeff Jacobson and Fujifilm Chairman Shigetaka Komori.

Why Now?

Xerox has struggled to grow its document technology and related business over the last four years with 2017 revenue ($10.3B) down 19% compared with 2014 ($12.7B). Spurred by activist shareholder Carl Icahn, who owns approximately 9.7% of Xerox shares, Xerox spun off its business process outsourcing business in 2016 to focus on its core. Mr. Icahn has been vocal recently about seeking significant changes to Xerox’ board of directors, senior management, and the Fuji Xerox joint venture with an eye on a potential sale of Xerox in the future.

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Take the 15 Page a Day Challenge!

Eve Padula
Oct 2, 2017

The proliferation of social media makes it possible for consumers and businesses to spread the word about events, causes, and pretty much anything faster than ever before. Over the past few years, we’ve seen quite a few social media challenges. Back In 2014, the Ice Bucket Challenge increased awareness about ALS (Lou Gehrig’s Disease) while also raising $109 million for the charity. During 2016, the Mannequin Challenge became a social media sensation. Not to be outdone, the Paper and Packaging Board issued its own How Life Unfolds challenge of its own over the summer. This 15 Pages a Day Challenge is a paper-based reading program that’s great for people of all ages and literacy levels.

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HP Announces New PageWide Devices, Workflow Scanners & Solution Services @ Reinvent – World Partner Forum 2017

Barbara Richards
Sep 11, 2017

HP Reinvent World Partner Forum is a reinvention of their annual global partner conference bringing together 1400+ global partners, including channel partners and system integrators. At the event, HP announced several new products and solution services.

New PageWide Devices

HP announced several new contractual and transactional PageWide printers and MFPs rounding up their 2017 spring product launch portfolio. The new products range in speeds from 45ppm up to 80ppm in general office mode and will feature the same low cost per page, best in class energy efficiency and full enterprise capabilities as the Spring launch  of LaserJet products. http://client.keypointintelligence.com/bliQ/InfoCenter/Document/Item/b275b875-af12-461a-b78b-adeb4737eac6

The A3 launch will be supported by the Smart Device Services Ecosystem (SDS), an “Internet of Things” (IoT) solutions toolset that funnels information via the cloud from devices to service partners aiming to lower service cost and provide more device up-time. Product availability is scheduled for this fall.

Figure 1 – New HP PageWide Printers & MFPs

pagewidedifference

Workflow Scanners

HP also announced the latest ScanJet portfolio of single function scanners, comprised of a wide range of products. The device groupings consist of Small Work Team, Document Management (Workgroup), and Document Management (Departmental). The newly announced Flow 8500fn2 Digital Sender boasts a fast 100ppm scan speed; 10,000 page a day duty cycle and HP technology such as WebJetAdmin, FutureSmart, EveryPage and HP scan software.  In addition to the 8500 fn2 Digital Sender, HP announces the new Flow N9120 fn2 A3 scanner.  At 120ppm scanning speeds, this device is suited towards sophisticated departmental scan and capture environments with needs for more volume and large page/document sizes.

HP Solution Services

In addition to the new product announcements, HP is introducing new compatible solutions to capitalize on the trends of “mobile,” everything as a service, “smart” devices, and security.   According to HP, their portfolio of new solution services will “reinvent the power of print” aimed at addressing customer’s path of work. With this in mind, HP announced several new innovations at Reinvent World Partner Forum 2017.

Figure 2 – New HP Solution Services

HPSolutionServices

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Kyocera Hits the Accelerate Button with DataBank Acquisition

Jeff Hayes
Aug 4, 2017

Kyocera Hits the Accelerate Button with DataBank Acquisition

Synergies that go “Beyond the Document” 

 kyo logo
databank logo

KYOCERA announced they have acquired DataBank IMX, a nation-wide provider of distributed capture and business process automation services and enterprise content management (ECM) solutions.  Specific terms of the deal were not disclosed, but although KYOCERA Document Solutions Inc. acquired DataBank, operationally DataBank will report to KYOCERA Document Solutions America, Inc.  This deal is an important move by Kyocera, which typically has focused on organic growth initiatives, and has the potential to create significant new revenue streams and further strengthen their close relationships with independent office equipment dealers.  After meeting with Norihiko Ina, President of KYOCERA Document Solutions Inc., and Chuck Bauer, CEO of DataBank, I had the opportunity of learning first-hand of this latest industry acquisition.

Some Background:  Kyocera’s Total Document Solutions (TDS) Strategy

During their April 18, 2017 Business Technology Conference, the President and CEO of KYOCERA Document Solutions America, Yukio Ikeda, explained that Kyocera’s alliance with DataBank, announced on 9/13/16, was critical to the next phase in their Total Document Solutions (TDS) strategy. Mr. Ikeda described this next phase as TDS 2.0, offering Business Process Improvement, Business Process Outsourcing and IT Services as expanded Kyocera offerings. In his presentation, he went on to explain that all business processes, not just document-related ones could benefit from these additional services.  He announced that within FY18, their North American dealers would be able to “offer business process improvement services through Kyocera and DataBank’s team of BPI specialists.” This acquisition confirms that Kyocera has executed on this approach by fully incorporating the services provided by DataBank – now a wholly owned entity.

Why DataBank?

DataBank claims to be the single largest North American reseller of Hyland OnBase with over 800 ECM installations across the country. The company offers solutions built on a variety of leading document capture, enterprise content management, and business process automation tools.

Kyocera has been focusing on distributed capture and document management solutions for Hyland OnBase and Microsoft Sharepoint customers in document/workflow intensive industries including healthcare, education, and legal. DataBank enables Kyocera to accelerate and deepen its offerings in these areas, as well as provide additional direct sales and professional services capabilities. A quick thumbnail on DataBank:

  • Founded in 1991 with headquarters in King of Prussia, PA
  • Variety of solutions based on Hyland OnBase and Microsoft Sharepoint
  • Extensive professional services for re-designing complex document and data-intensive business processes and implementing and managing automated and outsourced solutions
  • Over 620 employees across 7 Imaging Centers and 6 sales offices in the U.S.
  • Approximately 65% of revenue from healthcare and public services accounts

Other DataBank technology partners include:

  • Hyland OnBase (DataBank is a platinum reseller in North America)
  • Microsoft Sharepoint
  • Anydoc, AvePoint, DocuSign, Hyperfish, K2 Nintex
  • Leading scanner & mailing system vendors

DataBank solutions also connect with a variety of MFPs from other vendors, and Kyocera has indicated that they will not disrupt the support offered to those customers, but will look to shift customers to Kyocera-based devices and solutions wherever possible.  Kyocera also believes they can more tightly integrate their devices with DataBank solutions as part of future product development.

Why Now?

Kyocera clearly sees solutions as integral to their business strategy and has been impressed with the DataBank management team and offerings. The company is focused on offering customers a new level of consultative expertise in simplifying complex workflows, managing mission-critical information, and optimizing business performance.  Kyocera has also been steadily building out their Total Document Solutions portfolio through internal development and industry partners, with nearly 50 software offerings focusing on distributed capture, data extraction, document management, device management, output management, and security.

Kyocera also has the financial resources to make a mid-sized acquisition, and has not been burdened with integrating previous acquisitions like some competing OEMs. The company has outperformed the industry recently with revenue up 104% over the previous year and has reported 8 consecutive years of growth.  With the steady economy, strong balance sheet, and a good partner in a strategic part of the market, Kyocera believes now is the time to make a move. 

Industry Impact

This acquisition doesn’t change the structure of the industry, but clearly indicates that Kyocera is committed for the long term. Keypoint Intelligence believe this move is important because it:

  • Signals Kyocera’s strategic direction further into the solutions business and enterprise accounts
  • Strengthens Kyocera’s position in important vertical markets (healthcare, government, legal)
  • Significantly expands Kyocera’s professional services capabilities
  • Creates a new services revenue stream around business process automation
  • Provides new opportunities (solutions) and capabilities (integration) for Kyocera dealers
  • Has long-term potential for Kyocera to expand within the U.S. and other regions

InfoTrends’ Opinion

Expansion and contraction has become common place in our industry, with Xerox and Lexmark recently divesting its solutions and service entities, and now with this acquisition by Kyocera – clearly vendors are trying to find ways to better serve the expanding needs of their customers for services that go beyond the document.  Acquisition is one way to accomplish this, and this recent course taken by Kyocera and DataBank, which began as a partnership a year ago, may have been a prudent one that could work to their mutual benefit.  During this past year, both companies have had a chance to familiarize themselves with their respective product and solution portfolios, as well as their corporate cultures. It is also likely that their sales channels have had a chance to work closely together, aligning resources and finding ways to combine forces to better serve their customers.  With this acquisition, it is anticipated that Kyocera will be able to continue on the path in offering expanded technologies and services to their customers, and realize phase 2.0 of their Total Document Solutions strategy.

Epson Announces Partnership with Nuance and showcases new products at “Prism of Possibilities” NYC Event

Barbara Richards
Jul 27, 2017

epsonlogo nuancelogo

Epson and Nuance form Strategic Partnership

On July 25th, Nuance Communications, Inc., and Seiko Epson Corporation announced a worldwide strategic partnership to enhance the Epson customer experience by providing Nuance document imaging solutions through Epson distributors and resellers. According to Epson, this new partnership brings together the low running costs, reduced intervention and environmental impact as well as the high reliability of their printers, with the ability to securely control and manage print and capture to enhance productivity, while reducing operating expenses for their customers. 

Under the new partnership, Epson will sell and distribute Nuance eCopy ShareScan and Equitrac Office/Express software on their family of inkjet MFPs including the high-speed WorkForce Enterprise WF-C20590 (launched in Spring 2017)http://client.keypointintelligence.com/bliQ/InfoCenter/Document/Item/52413605-84e7-47cd-9f6a-a5e10fb45b1d and LX -10000/7000 series of linehead technology for SMB and corporate workgroups.

In addition, Epson will also integrate the Nuance Omnipage SDK and Epson scanning applications for better OCR accuracy within document workflows and will bundle Nuance’s Power PDF software with a select line of Epson document scanners.

Nuance Solutions to be made available to Epson include:

Epson products Nuance products Nuance products Nuance products
WorkForce Enterprise/Pro Printers Equitrac Office Express Equitrac Express eCopy ShareScan
Document Scanners OmniPage Capture SDK PowerPDF

New DS-410 Document Scanner

At the event, Epson also announced a new commercial document scanner, the DS-410, complete with a 50-sheet automatic document feeder, duplex scanning and 26ppm/52 ipm scan speeds. It offers support for ISIS and TWAIN drivers for seamless integration into most document management software along with a three year limited warranty. According to Mark Pickard, Senior Product Manager of Scanners, the DS-410 is ideal for environments that require a fast and flexible document scanning solution that provides paper-intensive businesses an affordable solution to save, store and protect critical documents. The DS-410 is available today through select resellers and distributors nationwide at a MSRP of $379.

Figure 1- Epson DS-410 Document Scanner

EpsonDS410

 

In addition to the new scanner and partnership announcement, Epson also showcased products from their commercial and enterprise divisions as well as new wearable technologies that will be available later this year.

 

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Move Over Millennials… It’s Time to Think About Generation Z!

Eve Padula
Mar 13, 2017

Over the past several years, marketers across all industries and categories have become obsessed with Millennials—what are the best ways to reach them and help them form meaningful connections with brands? Because Millennials have a unique sense of self and a non-traditional approach to life stages, marketing to this captivating generation has been a challenge. Marketers are only just beginning to understand Millennials, but there’s a whole new game in town with the rise of Generation Z. This is the first generation of consumers that was born into a digital world, and these individuals don’t know life without the Internet, smartphones, tablets, and social media. What are the best ways to engage with this up-and-coming and always-on generation?

Although generational start and end dates are imprecise, Millennials—also called Generation Y—generally include those individuals born between the early 1980s and the mid-1990s. Meanwhile, Generation Z individuals—also called Post-Millennials or the iGeneration—were born after 1995. As yet, there is little consensus about ending birth years for this group. Millennials were coming into young adulthood at the turn of the century, and the oldest of this group are now about 35. Some have been in the workforce for quite some time and have already begun to reshape Corporate America. The oldest Gen Z individuals are only beginning to graduate from high school/college and enter the professional workforce, so only time will tell what changes this group will bring to the workforce of tomorrow. Gen Zers may be too young to have affected the workplace as yet, but they are already having a profound impact on family purchasing habits and the retail marketplace.

In January 2017, IBM and the National Retail Foundation released a report entitled Uniquely Generation Z: What Brands Should Know About Today’s Youngest Consumers. This report surveyed over 15,000 Gen Z individuals between the ages of 13 and 21 and also conducted interviews with 20 Senior Marketing Executives to determine how these consumers engage with brands. As this generation continues to come of age, they will have a major impact on future communication strategies. Read more »

Next Up for Vendor Shows: Xeikon Café in Belgium

Bob Leahey
Mar 8, 2017

At this time of year vendors and users of digital print technology have a spate of events that qualify as vendor-specific tradeshows, ones hosted or sponsored by individual equipment suppliers. Among the best known are two that just took place, namely Hunkeler Innovation Days (February 20-23 in Lucerne) and Dscoop (March 1-4 in Phoenix, Arizona, for HP users). A third event, coming soon, is a pure play in digitally printed packaging and well worth visiting—the Xeikon Café that will take place in Belgium on March 27-30.

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