Category: Business Development

WHEN DID SNEAKERS BECOME ACCEPTABLE BUSINESS ATTIRE?

Deborah Hawkins
Feb 11, 2019

I haven’t done the rounds of many exhibitions the last few years. My focus area of office print is generally served by Vendor specific events and the one global event the industry had, CeBIT has now finally been put to bed. So I was quite surprised at my first visit to ISE (Integrated Systems Europe) 2019 in Amsterdam. It was full, thriving and so many people were wearing sneakers.

Does this have something to do with the meeting of two worlds that ISE has emerged from?  The vibrant Audio Visual (AV) high tech hardware focussed industry and the IT world that can integrate practically anything without having to heed to standards or obligations?

Founded in 2004 and boosting 3500 visitors that year, the exhibition has grown to some 1400 exhibitors and an expected 90,000 visitors in 2019. For me, it felt far more than that. The growth has undoubtedly been supported by the portfolio breadth of AV boasting 8k, curved as well as inflatable screens and flashy displays and its acceptance across many horizontal and vertical sectors. What attracted me most to the show however, was the connection to IT and looking at how the AV industry hooks up with business IT, the hub of our digital world today. I see a lot of parallels to the office printing industry and I knew this industry was in a similar stage of disruption when I saw the likes of Google & Uber speaking about workplace trends at ISE 2019. Read more »

Digital CMYK+ Ushers in a New Crop of Design Enthusiasts

Marc Mascara
Jan 29, 2019

Designing for offset print is nothing new; the PDF revolution is a distant memory at this point and the “how to design for print” guides are long gone. For quite some time, designers have understood how to extend gamut and design for that hit of varnish. With that said, designing for these offset jobs was always difficult and somewhat restrictive to the creative process. Any creative liberties typically added a significant amount of time to the process because prepress often needed to make corrections to the designers file for reliable printing. As a result, commercial printers have always had a love/hate relationship with the creative members of the design community. This all began to change when the HP Indigo Digital Presses began to roll out 7-color liquid toner capabilities. It was still important to educate the design community, but not in terms of capability—the focus shifted to learning how best to design a clean file for prepress.

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When Should PSPs Outsource Print Products?

Marc Mascara and Colin McMahon
Jan 16, 2019

Print service providers (PSPs) exist in a competitive landscape. Despite being a mainstay technology used to address a diverse range of applications  print faces challenges in the 21st century. The digital revolution is in full swing with new innovations making headlines daily. On top of this, the print world itself is seeing a smaller upheaval in the form of digital printing as a replacement/supplement of traditional offset.

For those seeking to turn a profit, this pace of change means frequent challenges. The new landscape has altered customer demand, placing more emphasis on shorter runs and high value product applications. Businesses, especially those small to medium-sized, are constantly trying to eliminate the advantages of larger competition. One such benefit that large PSPs enjoy is a wide product portfolio – one that can meet most any customer demand.

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Cybersecurity: Understanding the Inside Threat

Colin McMahon
Jan 7, 2019

When stories of cyberattacks reach the media, the culprit is often an outside source. Whether it is a foreign government or malicious hacker, organizations are conditioned to seek external threats to data security. This approach, however, misses a common cause of cyberattacks and data breaches—a company’s own employees.

Research has shown that more than half of all businesses are either at risk or have been attacked from the inside. To move forward with a fully developed data protection strategy, PSPs must be cognizant of inside attacks and minimize their risk.

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Pricing for Digital: Establishing Consistency Across Message and Media

Will Morgan
Dec 7, 2018

As digital delivery proliferates within the customer communications market, service providers with a legacy in print have been challenged to devise pricing models that position their operations for long-term sustainability. As part of its recently published research study entitled, Pricing for Digital: Exploring New Models for Transactional Communications Delivery, Keypoint Intelligence-InfoTrends conducted over a dozen in-depth interviews with print service providers in North America to gain a deeper understanding of the greatest pricing obstacles they face in today’s changing market.

The first segment of this three-part examination of our findings examined the ramifications of procurement’s growing power over transactional customer communications strategy at the expense of business leadership. The second considered some of the difficulties print providers face when working to demonstrate value through services. This final installment explores the challenges that providers face in developing and marketing pricing plans that encompass composition and delivery of transactional and marketing messages to various print and electronic channels.

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Pricing for Digital: From Table Stakes to Primary Value Proposition

Will Morgan
Nov 29, 2018

As digital delivery proliferates within the customer communications market, service providers with a legacy in print have been challenged to devise pricing models that position their operations for long-term sustainability. As part of its recently published research study entitled, Pricing for Digital: Exploring New Models for Transactional Communications Delivery, Keypoint Intelligence-InfoTrends conducted over a dozen in-depth interviews with print service providers in North America to gain a deeper understanding of the greatest pricing obstacles they face in today’s changing market.

The first segment of this three-part examination of our findings explored procurement’s growing power over transactional customer communications strategy at the expense of business leadership. This second part of the series considers some of the difficulties print providers face when working to demonstrate value through services.

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Pricing for Digital: Overcoming Obstacles on the Path to Profitable Pricing

Will Morgan
Nov 26, 2018

As digital delivery proliferates within the customer communications market, service providers with a legacy in print have been challenged to devise pricing models that position their operations for long-term sustainability. As part of its recently published research study entitled, Pricing for Digital: Exploring New Models for Transactional Communications Delivery, Keypoint Intelligence – InfoTrends conducted over a dozen in-depth interviews with print service providers in North America to gain a deeper understanding of the greatest pricing obstacles they face in today’s changing market. One of the primary issues these interviewees identified was a gradual but significant shift in enterprise transactional communications—the balance of power is transitioning away from business leadership in favor of procurement. In today’s world, heightened consumer expectations of personalization have made improving customer experience a paramount concern for providers issuing enterprise communications. Unfortunately, enterprise procurement’s fixation on reducing delivery costs often takes precedence over enhancing quality and value. The print service providers we interviewed paint a disturbing picture—when it comes to communication, procurement departments often employ antiquated methods that seem out of step with current consumer trends.

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Why Phishing is Still a Dangerous Form of Cyberattack

Colin McMahon
Nov 20, 2018

Stories about data breaches leaking personal data and damaging company profitability continue to make headlines. Much of the focus in these pieces includes the sophisticated forms of cyberattacks that are involved. For example, the WannaCry attack of 2017 was accomplished with a ransomware worm while the infamous Equifax breach reportedly came from software exploitation.

Incidents like these highlight just how threatening sophisticated forms of cyberattacks can be in the professional space. At the same time, however, focusing solely on software updates and worm virus protection is not enough to keep a company safe from a data breach. According to cybersecurity firm Wombat Security, 76% of companies have reportedly been victims of phishing attacks within the past year.

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Which industries Need the Most GDPR education?

Colin McMahon
Nov 13, 2018

The General Data Protection Regulation (GDPR) is not new. In development for over four years, the laws associated with this act recently went into effect in May 2018. Designed for the EU, the GDPR is focused on the issue of consumer privacy in the digital age. Specifically, it holds organizations that collect consumer data more accountable for said information, and gives the consumer more power in determining exactly which data is collected. Obtaining informed consent is also a priority.

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Nintendo Labo Shows Potential for New Sustainable Corrugated Cardboard Applications

Colin McMahon
Oct 25, 2018

Consumer electronics specialist Nintendo has been enjoying positive growth. Its newest video game console, the Nintendo Switch, is proving quite popular among consumers who are seeking an innovative gaming experience at home and on the go. With its numbers back in the green, the Japanese video game manufacturer has returned to doing what it does best—taking creative risks. One of its most recent products, Nintendo Labo, exemplifies the company’s desire to push the envelope.

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2016 InfoTrends, Inc.

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