Category: Adobe

Adobe’s New Plug-ins for Digital Textile Now in Beta!

Pat McGrew
Oct 29, 2018

Earlier this year Mike Scrutton of Adobe stood on a small stage at FESPA in Berlin to talk about the needs of designers in the digital textile space. The challenge, as Scrutton defined it, was that building patterns was time consuming. Fitting, turning segments, and setting colors for elements was time consuming. Changes required going back to the original files and making changes, and then pulling another proof. The growth of fast fashion and fast décor has put a laser focus on the need for faster time-to-market and a different design-to-product requirement than traditional design in the Textile space. Add the word “digital” to anything and the requirement becomes to turn projects around faster and with more efficiency. At FESPA there was the hint that something was coming, from Adobe, that would address the needs of digital textile designers. In fact, something so cool, it might be of use to anyone who designs patterns.

Roll the calendar forward a few months and Adobe has now released the public beta for Project Paras, a new plug-in for Adobe Photoshop CC that makes the process of design prints easier. From adding repeats to changing sizes of elements, the Project Paras plug-in includes tools for previewing, editing, defining separations, and setting colorways. By keeping every element editable up until you save the final manufacturing-ready file, textile designers can get the design just right without the usual rounds of testing, re-editing, and testing again.

Screen Shot Adobe Photoshop CC Project Paras Plug-in
Source: Adobe Project Paras

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Highlights of Adobe’s Marketing Summit 2017 in Las Vegas

Ashley Bilko
Apr 10, 2017

Recently at the Venetian in Las Vegas, Adobe employees, partners, customers, press and analysts gathered for the annual digital marketing conference, Adobe Summit 2017. With over 250 sessions this year, the event drew over 12,000 attendees—a 20% increase over last year’s participation—including more than 120 sponsors and 1,500+ partners.

Adobe Summit 2017 Welcome Banner

Adobe Summit 2017 Welcome Banner

The event took place over the course of three jam-packed days with a little something for everyone in attendance. Keynotes and break-out session topics ranged from cross-channel marketing, to customer experience, data-driven marketing, integrated marketing, mobile marketing, and programmatic advertising.

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