COVID-19 Accelerates Channel Fog and Channel Fatigue

Eve Padula
 Apr 21, 2020

In the latter half of 2019, Keypoint Intelligence identified an emerging trend in the consumer space that affected the areas of transactional communications and marketing communications. Contrary to many assumptions and preconceived notions, the share of transactional communications that consumers accessed electronically declined steadily over the past three years. Data from our Annual State of Transactional Communications consumer surveys uncovered a 5% year-over-year drop in this share. It is also interesting to note that the share of respondents between the ages of 18 and 34 who accessed their transactional communications electronically declined even faster than the other age groups.

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EFI Reggiani Drives Sustainability for Textile and Apparel Direct-to-Fabric Printing Solutions

Eve Padula
 Apr 9, 2020

As is the case for many other trade shows that were supposed to take place during the first half of this year, FESPA 2020 has been postponed due to the coronavirus. Originally scheduled for March 24 – 27, the event has been rescheduled to October 6 – 8. This postponement didn’t stop EFI Reggiani from announcing its new textile solutions, and FESPA attendees will hopefully get to experience these innovations firsthand later this year. FESPA October will also enable the company to introduce further innovations as the product lineup continues to evolve.

EFI Reggiani, an Italy-based provider of complete solutions for the global textile market, has unveiled some solutions that change the way textile products and apparel are designed and produced. Under the theme Innovation in Green, the company is highlighting its continued commitment to the environment with its sustainable solutions. EFI Reggiani is placing a particular focus on direct-to-textile printing for home textiles as well as fashion and sportswear applications.

A Pigment Ink Solution for Natural Fabrics

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How Will COVID-19 Affect My Business? bliQ Subscribers Speak Out

Eve Padula
 Mar 24, 2020

The global coronavirus pandemic is affecting all of us in a variety of ways. Many employees are being advised to work from home to help slow the spread of the virus, businesses are attempting to manage their remote workforces, people are practicing social distancing, non-essential businesses in many communities are temporarily shutting down, and virtually everyone is wondering how long this will last and how it will impact our personal and professional lives.

The big question is, how will COVID-19 affect our industry? Keypoint Intelligence very recently conducted a survey of its bliQ subscribers to determine how dealers, vendors, salespeople, and others are responding to the outbreak. People were asked to provide their thoughts on the coronavirus and how they expected it to affect their businesses, and they were given the option to publish their comments anonymously or publicly (i.e., disclosing their names and companies). Many of the responses were quite candid and eye-opening, and a synopsis of subscriber comments is provided below.

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PRINT 19 Innovations Acknowledge Consumers’ Changing Preferences

Eve Padula
 Nov 12, 2019

Introduction

Since the beginning of time, human beings have always striven to communicate with one another. The ways in which we communicate have changed with each new discovery or innovation, and the need to share information has only increased throughout history. As we progress through Industry 4.0 and make our way toward Industry 5.0, we are witnessing a time when the sheer number of communication channels has more than tripled. Citing recent research from Keypoint Intelligence – InfoTrends and news from PRINT 19, this article explores the ongoing shifts in customer communications.

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It’s Time to Leverage the Power of Personalization!

Eve Padula
 Mar 28, 2019

The act of personalization was once as simple as incorporating the recipient’s name in various parts of a communication, but ongoing innovations in customer segmentation and data mining mean that today’s enterprises now have access to more information about their customers than ever before. Armed with this wealth of personal information, enterprises can create trusted one-on-one relationships with each of their customers. In parallel, consumers’ expectations are also shifting—people understand that their providers have access to a great deal of their personal information, and they actually expect any communications to reflect this level of knowledge.

Consumers Notice Personalization!
Research from Keypoint Intelligence – InfoTrends has consistently shown that personalization attracts attention. According to InfoTrends’ most recent marketing communications research, over half of total respondents reported spending much more time with communications that were personalized and relevant. This was true for printed direct mail as well as digital marketing messages.

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Take the 15 Page a Day Challenge!

Eve Padula
 Oct 2, 2017

The proliferation of social media makes it possible for consumers and businesses to spread the word about events, causes, and pretty much anything faster than ever before. Over the past few years, we’ve seen quite a few social media challenges. Back In 2014, the Ice Bucket Challenge increased awareness about ALS (Lou Gehrig’s Disease) while also raising $109 million for the charity. During 2016, the Mannequin Challenge became a social media sensation. Not to be outdone, the Paper and Packaging Board issued its own How Life Unfolds challenge of its own over the summer. This 15 Pages a Day Challenge is a paper-based reading program that’s great for people of all ages and literacy levels.

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Move Over Millennials… It’s Time to Think About Generation Z!

Eve Padula
 Mar 13, 2017

Over the past several years, marketers across all industries and categories have become obsessed with Millennials—what are the best ways to reach them and help them form meaningful connections with brands? Because Millennials have a unique sense of self and a non-traditional approach to life stages, marketing to this captivating generation has been a challenge. Marketers are only just beginning to understand Millennials, but there’s a whole new game in town with the rise of Generation Z. This is the first generation of consumers that was born into a digital world, and these individuals don’t know life without the Internet, smartphones, tablets, and social media. What are the best ways to engage with this up-and-coming and always-on generation?

Although generational start and end dates are imprecise, Millennials—also called Generation Y—generally include those individuals born between the early 1980s and the mid-1990s. Meanwhile, Generation Z individuals—also called Post-Millennials or the iGeneration—were born after 1995. As yet, there is little consensus about ending birth years for this group. Millennials were coming into young adulthood at the turn of the century, and the oldest of this group are now about 35. Some have been in the workforce for quite some time and have already begun to reshape Corporate America. The oldest Gen Z individuals are only beginning to graduate from high school/college and enter the professional workforce, so only time will tell what changes this group will bring to the workforce of tomorrow. Gen Zers may be too young to have affected the workplace as yet, but they are already having a profound impact on family purchasing habits and the retail marketplace.

In January 2017, IBM and the National Retail Foundation released a report entitled Uniquely Generation Z: What Brands Should Know About Today’s Youngest Consumers. This report surveyed over 15,000 Gen Z individuals between the ages of 13 and 21 and also conducted interviews with 20 Senior Marketing Executives to determine how these consumers engage with brands. As this generation continues to come of age, they will have a major impact on future communication strategies. Read more »

Rediscovering Real Books in Today’s Electronic Age

Eve Padula
 Aug 16, 2016

Earlier this month, I read a great article in The New York Times about the benefits of reading real books to your children. I’ve been an avid reader all of my life and a mom for nearly three years, so this article piqued my interest. It also got me thinking about how my own reading habits have changed over time.

As a child, I grew up using physical books. Pretty much everything that I read for education or enjoyment was some form of ink on paper. I also grew up using screens—my family had a home computer and TVs, but e-Readers were a long way off at that point. The books that I read were “book books.”

I bought my first iPad about 5 years ago, and my personal reading habits began to change. Although I still have shelves of physical books, most of the books that I purchase these days are in electronic form. My iPad became my library, and although there was still something appealing about ink-and-paper books, I became fully entrenched in electronic reading. I didn’t think I’d ever go back.

Then I became a mom.

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Millennials Won’t Respond to Printed Catalogs and Direct Mail, Right? WRONG!

Eve Padula
 Jun 7, 2016

In a world where consumers are inundated by online requests and e-mail messages, printed communications really cut through the clutter and attract attention. Although some might think that tried-and-true marketing methods like direct mail and catalogs primarily appeal to Baby Boomers, InfoTrends’ research shows that even Millennials are responsive to these communications.

In late 2015, InfoTrends conducted a benchmark study entitled Direct Marketing Production Printing & Value-Added Services: A Strategy for Growth. This effort included an in-depth survey to uncover what the future holds for marketers, consumers, and direct mail printers. The findings from this survey were broken down by age demographic, and respondents between the ages of 18 and 34 are considered Millennials for the purposes of this study. Read more »

CILCs are Catching on Among Pro Photographers – But What’s in a Name?

Eve Padula
 Jan 3, 2013

Terminology within the digital photography market can be ambiguous, especially when the industry has not yet standardized naming conventions. For example, consider the DILC (digital interchangeable lens camera) market and its subcategories. DILC is an umbrella term that incorporates all cameras with interchangeable lenses, but it can be further divided into two major categories–digital single lens reflex (DSLR) cameras and compact interchangeable lens cameras (CILCs).

At this time, CILCs are primarily separated from DSLRs based on the exclusion of a mirror box, a smaller size, and a lighter weight. Nevertheless, product definitions are still undergoing changes and the lines are blurring all the time. To this point, products like Panasonic’s Lumix GH3 do not contain a mirror box but are roughly the same size and weight of a traditional DSLR. Over time, InfoTrends believes that the distinction between CILCs and DSLRs will disappear, and interchangeable lens cameras will simply be referred to as DILCs. The cameras in this category would then compete head-to-head in terms of features, functionality, and price. Right now, however, the DSLR and CILC subcategories still exist.

According to InfoTrends’ 2012 report entitled Digital Imaging and Professional Photographers, the vast majority of pro photographers currently own DSLRs. Although other camera types are also in use, none are nearly as popular as DSLRs. At the same time, however, the share of professional photographers who reported owning CILCs more than quadrupled year-over-year, rising from just 11% in 2011 to over 49% in 2012. Read more »

2016 InfoTrends, Inc.

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