MOO Bridges the Paper-to-Digital Gap with Paper+

David Haueter
 Oct 16, 2015

InfoTrends has been promoting the idea of interconnectivity between the printed and digital worlds for years now, as a way to raise the value of printed products and make them more functional and integrated into our digital world. One very interesting new product that bridges the gap between print and digital is MOO’s Paper+ technology, which has the potential to add real value to business cards and eventually other products.

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Mobile Cases a Growth Area for Photo Merchandise Vendors

David Haueter
 Aug 4, 2015

InfoTrends has been conducting consumer surveys on the photo merchandise market for several years, and added a section about photo-personalized mobile device cases for the first time in the 2015 survey. Mobile device cases represent a huge market opportunity purely based on the number of smartphones and tablets that are sold every year. They also have high retention rate potential, as most smartphones are upgraded nearly every two years or so with newer models which typically mean a new case will be needed as well. Cases that are personalized with photos also represent a big opportunity for photo merchandise vendors. The InfoTrends 2015 U.S. Photo Merchandise Survey reveals some buying habits of these products.

According to survey results, only 14% of respondents have purchased a mobile case with a personalized photo in the last year, which is well under the penetration rate of other photo merchandise products (for instance, over 24% said they bought photo books in the last year). Consumers have a wide selection of non-personalized mobile cases to choose from which can have specific features such as shock protection or extra battery power that photo-personalized cases usually don’t provide, but there is still great potential to sell photo cases to first-time buyers. Survey results show that personalized-photo cases are most popular among 18-34 year olds and those that have children in the household. No surprise there – the vast majority of photo cases I’ve seen with a photo used a shot of the owner’s children.

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Encouraging Signs in Mobile Photo Printing

David Haueter
 Jul 2, 2015

It’s become clear over the last couple of years that the future success or failure of the photo output market relies heavily on how much consumers decide to print from their mobile devices. Smartphones have become the primary camera for most consumers and there’s no sign of that changing as the photography capabilities of these devices evolve and get better with each new generation. The potential for these devices to generate photo print orders is huge with the sheer numbers of them that will be used for photography and the growing number of photos people are taking from their smartphones, but that doesn’t mean people will print from them.

InfoTrends recently completed our 2015 U.S. Mobile Imaging Study, which gives some insight into what consumers are doing now and planning to do when it comes to ordering photo prints from their mobile phones. We asked a series of questions on respondent’s behavior when ordering prints from mobile phones, including the question “Have you ever printed your mobile phone photos directly from your mobile phone?” The results show that 27% have “tried it and will do it again,” while 7% said they “have tried it and won’t do it again.” Another 27% simply have no interest, but it’s encouraging for the print market that 23% of respondents said they “plan to but haven’t tried it yet,” while another 16% said they “didn’t realize they could print mobile phone photos, but would like to.”

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WPPI Show Going Strong

David Haueter
 Mar 20, 2015

It seems like every day, we see a new story or statistics about the smartphone decimating the camera market or pro photographers getting laid off from publications or news organizations. So, as a photographer it’s very encouraging to attend a show like WPPI (Wedding & Portrait Photographers International) and be around vendors and other attendees who are excited about the future of the photo market. WPPI is targeted at wedding and portrait photographers, of course, but also draws photographers that specialize in many other areas, such as fine art, advertising/commercial, and nature & wildlife photography.

WPPI is held at the MGM Grand in Las Vegas

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To protect your most important photos, you need to print them

David Haueter
 Feb 27, 2015

It’s a simple fact that many people have no plan in place for protecting their digital photos. Despite all the good things that digital technology has brought us, it hasn’t really made preserving photos any easier. Things were much simpler back in the film days – you dropped off a roll of film at your local retailer and you got back a print of everything on the film roll, often in duplicate. The best photos would usually be placed into a photo album while the others usually ended up in a shoebox under the bed or in a closet. One of my favorite things to do when I was growing up was to pull my Grandmother’s photo albums off her shelf and look at pictures that went back decades of her and my Grandfather as much younger people and of my Dad as a kid.

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Mosaic is a Benchmark for Photo Book Mobile Apps

David Haueter
 Nov 14, 2014

Smartphones are now the primary camera that most U.S. consumers use on a daily basis and their rise in popularity is having a significant impact on photo output products such as photo prints, photo books, and photo cards. With people taking more pictures with smartphones, they are also creating more printed products with them. In the InfoTrends 2014 U.S. Photo Merchandise End-User Survey, 21% of photo merchandise buyers indicated that they had ordered a photo  product using their mobile device and another 39% said they had not but were interested in doing so.

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Room to Grow in the U.S. Photo Merchandise Market

David Haueter
 Oct 29, 2014

Photo merchandise items like photo books, photo cards, and calendars remain very popular gift items in the U.S. market, but according to recent InfoTrends consumer surveys, the market is showing signs of slowing down. In InfoTrends’ 2014 U.S. Photo Merchandise End-User Survey, about 40% of respondents had bought photo merchandise products in the last year. This was virtually unchanged from the 2013 survey after showing growth the previous two years. InfoTrends believes that while a slowdown is inevitable as the photo merchandise market matures, there is still room for continued growth with targeted marketing efforts and promotions.

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Mobile Devices Growing in Popularity as Photo Merchandise Creating & Ordering Tools

David Haueter
 Sep 4, 2014

Smartphones have become a ubiquitous part of our daily lives, filling the role of not only a phone, but also a music player, GPS, calculator, calendar, flashlight, voice recorder, clock, camera, and many other functions depending on what apps are installed on it. The camera is one of the most popular functions used on the smartphone and many consumers now use a smartphone as their primary camera. In the InfoTrends 2014 U.S. Photo Merchandise End-User Survey, over 46% of respondents said the smartphone was the type of digital camera used most often, which was more popular than digital point & shoot cameras at just under 33%.

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Snapfish Drives Mobile Photo Print Ordering by Giving Away Free Prints for a Year

David Haueter
 Jun 13, 2014

Giving away free photo prints is very common in the photo industry. The top retailers and online sites typically offer free print promotions a few times during the year, and many give away free prints just for signing up to be a member of their respective sites. The goal of these promotions is to get consumers to print more, of course, but they also serve as a platform to promote higher-priced products like photo books, cards, calendars and canvas prints that have stronger profit margins.

One key trend that will dramatically affect the output market in general and the print in particular over the next few years is the growing use of smartphones as primary cameras. People are taking more photos than ever thanks to these devices, so the potential is there for the print market to get a much needed boost from their use. With the ease with which photos can be shared electronically from these devices, there is also the potential for print to decline because people may rely on viewing, sharing and archiving their photos electronically instead of with prints.

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New InfoTrends Study Shows that Electronic and Printed Products have a Future Together

David Haueter
 May 2, 2014

It’s safe to say that electronic viewing and sharing of photos is here to stay as the use of smartphones and tablets become a more prevalent part of our photography habits. What’s more of a wild card is how electronic “e-books” and “e-cards” will ultimately impact the print side of the market. Recent research by InfoTrends suggests that there is room for both, and that the print side of the market may even get a boost from the electronic world.

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