Why Phishing is Still a Dangerous Form of Cyberattack

Colin McMahon
 Nov 20, 2018

Stories about data breaches leaking personal data and damaging company profitability continue to make headlines. Much of the focus in these pieces includes the sophisticated forms of cyberattacks that are involved. For example, the WannaCry attack of 2017 was accomplished with a ransomware worm while the infamous Equifax breach reportedly came from software exploitation.

Incidents like these highlight just how threatening sophisticated forms of cyberattacks can be in the professional space. At the same time, however, focusing solely on software updates and worm virus protection is not enough to keep a company safe from a data breach. According to cybersecurity firm Wombat Security, 76% of companies have reportedly been victims of phishing attacks within the past year.

Read more »

Which industries Need the Most GDPR education?

Colin McMahon
 Nov 13, 2018

The General Data Protection Regulation (GDPR) is not new. In development for over four years, the laws associated with this act recently went into effect in May 2018. Designed for the EU, the GDPR is focused on the issue of consumer privacy in the digital age. Specifically, it holds organizations that collect consumer data more accountable for said information, and gives the consumer more power in determining exactly which data is collected. Obtaining informed consent is also a priority.

Read more »

What Epson’s new DTG Solution Means for Polyester Printing

Catherine Cresswell
 Oct 30, 2018

During SGIA 2018, Epson (who was on hand as an exhibitor) unveiled its new direct-to-garment (DTG) pretreatment solution for polyester garments. The solution will work with its current DTG products – namely the SureColor F2000 and F2100. According to Epson, part of the appeal of this new pretreatment solution is its adaptability. Users will not have to change their standard DTG workflow to accommodate the product but will reap the rewards of an expanded range of garment lineup options – including activewear, imitation silk and leather, and sports apparel.

Read more »

Nintendo Labo Shows Potential for New Sustainable Corrugated Cardboard Applications

Colin McMahon
 Oct 25, 2018

Consumer electronics specialist Nintendo has been enjoying positive growth. Its newest video game console, the Nintendo Switch, is proving quite popular among consumers who are seeking an innovative gaming experience at home and on the go. With its numbers back in the green, the Japanese video game manufacturer has returned to doing what it does best—taking creative risks. One of its most recent products, Nintendo Labo, exemplifies the company’s desire to push the envelope.

Read more »

Why North America is Embracing Digital Wide Format Printing

Colin McMahon
 Oct 15, 2018

The digital revolution is impacting every industry, and this includes wide format printing. Advancements in digital wide format technology have created the potential for new offerings. This is important news for a wide variety of businesses, including marketing firms as well as sign, graphics, and visual communication companies. In our recent analysis, Embracing Digital Wide Format Printing, Keypoint Intelligence – InfoTrends explores how signage companies can leverage these innovations and highlights the benefits of making the switch.

Read more »

Personalized Video Marketing: It’s About Engagement!

Colin McMahon
 Oct 2, 2018

A mere decade ago, personalized video marketing was seen as a customer communication method with limited return on investment potential. The average consumer had a PC or laptop, but smartphones were just beginning to take off. Google had purchased YouTube only two years prior and the website was still learning how to monetize itself. Thanks to the speed of the digital revolution, much has changed in ten years. Personalized video marketing is quickly becoming an effective method of engaging new and existing customers.

Read more »

Sprint Vector may have Solved VR’s Motion Problem

Colin McMahon
 Mar 9, 2017

Sprint Vector, dubbed an adrenaline platformer, appears to have solved one of the issues that has been plaguing virtual reality (VR) experiences: movement. Until now, running in VR often produced disorientation and nausea. To combat this issue, many current experiences are designed with the user in a constant sitting position, or possessing limited means to “teleport” around an environment. Sprint Vector takes a different approach:

Read more »

ITI Uses VR to Re-invent Industrial Training

Colin McMahon
 Feb 24, 2017

Industrial Training International (ITI), along with software developer Serious Labs, has created the virtual reality (VR) mobile crane simulator to re-invent industrial training. The companies are working on a hardware-based system that will be available in two versions, desktop and motion-base. Both configurations use an oculus rift headset, a laptop, and two anchored controllers (a total of four joysticks) to recreate the training experience. For example, it can be used to recreate the operation of a massive construction crane.

Read more »

The Implications of the Vive Tracker

Colin McMahon
 Jan 25, 2017

Many virtual reality (VR) innovations debuted at CES 2017, but HTC’s new Vive accessory, the Vive Tracker, warrants special attention. The HTC Vive Tracker is a tool that will enable motion tracking with virtually any external controller. Currently, the Vive operates through two included wand controllers that come with the headset. The Tracker will expand this. Demos at CES included a rifle, a firehose, and a baseball bat. This wide range showcases the potential of applications that Tracker can unlock in VR.

 

Vive-Tracker-IMG-2-Side-300x246

At CES, InfoTrends noted the large size of the Tracker. It is unknown if HTC plans to shrink down the device in future versions.

Read more »

Nolo VR adds Room-Scale to Mobile HMDs

Colin McMahon
 Jan 6, 2017

Beijing-based technology company, LYRobotix is bringing a new system to mobile virtual reality (VR) called Nolo VR. Nolo VR utilizes position-based tracking to monitor a user’s movement, much in the same way as Lighthouse does for the HTC Vive (or Guardian for Oculus Rift). Nolo VR plans to add motion control to the mobile VR experience, through its two palm-fitting wand-shaped controllers (typical system configuration shown in Figure below). In addition to improving mobile VR, LYRobotix is partnering with Riftcat’s VRidge software to enable remote play of Steam (Valve’s PC software vendor) VR’s library on a mobile headset.

p2-1

Read more »

2016 InfoTrends, Inc.

WordPress Appliance - Powered by TurnKey Linux