Augmented Reality: InsideAR 2014 Conference

David Stabel
Nov 5, 2014

From October 29th-30th, the InsideAR 2014 conference took place in Munich, Germany. It is the largest international augmented reality (AR) conference in the world (including representation from Japan, China, and Germany) and is organized by Metaio GmbH (Metaio) each year. The conference brought together the AR community and explores the latest developments in the field of AR – with speakers from around the globe presenting during the event. Technology evangelists, such as Ori Inbar from and Rohit Talwar from Fast Future shared their insights into the possibilities of AR technology. Also, many enterprises – such as Epson, Cisco, SAP, DHL, Audi, Daimler, and Volkswagen – presented this year and shared their efforts in solving real business problems with AR technology.

Thomas Alt, co-founder and CEO of Metaio GmbH, welcomes the InsideAR 2014 attendees in Munich, Germany.

Focus on Enterprise Applications

One key take away of the many exhibitors at the InsideAR 2014 conference is the strong focus on enterprise applications. The level of maturity of these applications was surprisingly high from a usage and development standpoint. Key enterprise applications shown at the conference involved AR solutions for logistics, service operations, and manufacturing. The conference showed that AR is definitely out of the just-for-fun area often seen in consumer applications and that growth of AR is found in enterprise applications like, for example, after-sales services (break-fix and maintenance), warehousing, and prototyping.

A wiring harness augmented on the inside of the door of a car to illustrate a service technician how it should be assembled.

Announcement of Metaio 6

One other highlight of the conference was the announcement of a new major version of the Metaio AR platform – a toolset for creating AR experiences. The Metaio AR platform is one of the leading software platforms for creating AR experiences. Metaio claims to have around 40% market share and over 110,000 developers that are using its SDK to create innovative AR applications. Thomas Alt and Peter Meier, both co-founders and CEO resp. CTO of Metaio, presented this new release supported by live demonstrations of the several highlights:

  • Improved SLAM (Simultaneously Localization and Tracking) and edge-based tracking technology
  • 3D markerless tracking based on CAD data
  • Excel POI creation plug-in for Junaio (Metaio’s AR browser app)
  • AR Creator plugin for Adobe InDesign
  • Face tracking with coherent illumination
  • Support for 3D depth sensing camera systems

InfoTrends’ Opinion

Demand for AR applications within the enterprise is rising and that those vendors who can demonstrate innovation in AR that enables business operational and productivity benefits are those that will be considered innovators within the AR space. InfoTrends is closely following trends within the AR market by its Digital Marketing & Media Trends (DMM) Advisory Service and will publish a more in-depth analysis on the AR business opportunity in enterprises soon.


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