A Whole Lot of Photo Goodness at PhotoPlus 2016

Carrie Sylvester
Oct 25, 2016

photplus logoSince, several of the leading companies in the photo industry have U.S. headquarters in the New York metropolitan area, the PhotoPlus Expo (PPE) is a great “home show” for many industry insiders and professional photographers. PPE draws a healthy contingent from the surrounding metropolitan region and has become one of the must attend events for the East Coast. The show included more than 200 exhibitors and was expected to draw 21,000-plus attendees to the show.

Canon, Nikon and Sony once again were PPE show floor anchors, as they were the vendors closest to the main floor entrance, and occupied the largest exposition real estate.

PPE2Canon showed off its newest cameras including the EOS 5D Mark IV, a 30 MP pro-level full-frame digital SLR and the EOS M5, Canon’s mirrorless interchangeable lens camera (MILC). Priced at $ 3,499 (body only), the EOS 5D Mark IV will be a strong product for Canon that will help them maintain their market share in the DSLR segment. The EOS M5, meanwhile, has a little more competition, as it is priced at $980 (body only) and goes up against several established cameras in the MILC segment that have similar features.

Nikon had all of its latest cameras on display and prominently featured the KeyMission line of action cameras, including the KeyMission 360, 170, and 80. Nikon also introduced two nePPE3w lenses at PhotoPlus, the AF-S NIKKOR 70-200mm f/2.8E FL ED VR, and PC NIKKOR 19mm f/4E ED tilt-shift lens. The AF-S NIKKOR 70-200mm f/2.8E FL ED VR and PC NIKKOR 19mm f/4E ED will be available in November for $2,799 and $3,399, respectively.

Sony also had a strong booth presence on the PPE show floor. Much of their emphasis was around the newly introduced RX100 V and a6500. The RX100 V is a new compact that features 0.05 second autofocus and capture rate of 24 frames per second. The a6500, boasts 425 auto focus points, in-camera 5-axis optical image stabilization, and touchscreen auto focus operation.

Ricoh Imaging had a good-sized booth and was showing off their newest cameras the K-1 and K-70 DSLRs. They were also giving demonstrations of the Theta SC 360 degree camera. It is the successor to the Theta S, the top-of-the line model, but has a shorter recording time (5 minutes compared to 25 minutes with the Theta S). The Theta SC is available now for $300. For those looking for a camera more on the high end of the spectrum Pentax had the 645Z, a 51 MP medium-format camera on display and for hands-on experience. It also features a 3.2 inch tilt-able LCD screen.

All in all the PhotoPlus Conference and Expo was packed with imaging powerhouses on the show floor and enjoyed healthy attendance from photo enthusiasts, pro photographers, and press alike. There was definitely a good vibe on the show floor, people were genuinely interested in photography and it showed when looking around at the photographers checking out the new products and learning from the professionals that were at the show. The informational sessions that are offered in many of the vendors’ booths also seemed well attended and interactive whether it was a well-known professional photographer or vendor highlighting “what’s new” with their products. All of this should be good news to the Industry, because there is still excitement and interest in photography whether it is taking a photo, improving one’s skill, or printing and selling photo merchandise, the industry is alive and well.

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