Posts tagged: Zone of Disruption

A New Entry in the Zone of Disruption: the Canon Océ VarioPrint i200

Jim Hamilton
 Apr 20, 2017

Many of you will be familiar with the phrase “the Zone of Disruption.” InfoTrends has been using it to describe an interesting gap that has formed between two product classes: cut-sheet toner-based printers and roll-fed inkjet printing systems. The roll-fed inkjet models are extremely productive, but also carry with them a price tag of more than $1 million. The cut-sheet toner-based products are much more affordable, but typically don’t offer speeds much faster than 150 pages per minute. InfoTrends defined the Zone of Disruption as an opportunity for products with price points below $1 million, speed faster than most electrophotographic cut-sheet color printers, very competitive running costs, and production-oriented features (such as integrated finishing and advanced front ends). A handful of products have appeared in the Zone of Disruption over the past few years and this week a new one joined the fray: Canon’s Océ VarioPrint i200.

VarioPrint i-Series horizontal cropped

In most ways, the VarioPrint i200 is very much like the i300. It looks like it, has the same footprint, and virtually all of the same features. Two aspects differentiate the two products. The i200 runs at 194 letter size pages-per-minute (ppm) and the i300 runs at 294 ppm. There is also a significant price differential. Canon reports that the i200 is priced 20% below the i300. Although Canon did not announce pricing, InfoTrends expects that this would put the list price of the i200 at somewhere between $600,000 and $650,000. The i200 will be available in the U.S. in June through Canon Solutions America. The two products now form a product family that Canon is referring to as the Océ VarioPrint i-Series.

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Epson entering the light production arena

Ralf Schlozer
 Feb 7, 2017

On February the 3rd Epson launched two new colour inkjet MFPs: the LX-10000 (with a 100 ppm speed) and the LX-7000 (with a 75 ppm speed). The launch is interesting from several points of view. It is the first venture of a major inkjet office device vendor into the 100 ppm colour speed class. It also demonstrates Epson’s strategy to replace toner with inkjet in high end office printing. The most significant announcement is however that Epson plans to target the device not only at office, but also at the light production market. Epson does have a foot-hold in production print via its label printers (SurePress Series) and some large format printers are used for poster or proofing as well, but so far has not targeted the mainstream production print market yet. Read more »

New Xerox Cut-sheet Color Inkjet in the Zone of Disruption

Jim Hamilton
 Mar 1, 2016

With the announcement today of the Brenva HD Production Inkjet Press, Xerox is showing its first product to be jointly developed from start to finish by the combined Xerox and Impika development teams. The device is a cut-sheet color inkjet printer capable of speeds of up to 182 letter/197 A4 images per minute. At first glance, it looks like an iGen, and though it is built on an iGen frame, it will become clear that under the covers the differences are extensive.

The Xerox Brenva HD Production Inkjet Press

The Xerox Brenva HD Production Inkjet Press

The initial application target is likely to be black & white to color conversion as well as applications like transaction, direct mail, and books because Read more »

Activity Brewing in the Zone of Disruption

Jim Hamilton
 Feb 25, 2016

Inkjet is having, and will continue to have, significant impact on the production digital print market. One of the most active areas for inkjet is in the “Zone of Disruption.” It’s a busy segment, and it will only get busier as drupa 2016 approaches, so now is a good time to revisit the product activity there.

In defining the Zone of Disruption, InfoTrends has in mind inkjet products with a capital acquisition cost of less than $1 million, very competitive running costs, and high levels of productivity. This puts them at speeds faster than current cut-sheet color toner devices, and at a capital acquisition cost lower than most 20” roll-fed color devices. To be truly disruptive there are some other important aspects. These devices must compete in quality and ease of use against the mainstream cut-sheet toner devices. This requires sound design, effective feeding & finishing, as well as workflow software that automates production. Success within niche markets is certainly good, but being disruptive in the marketplace means that these products must address the needs of mainstream cut-sheet and roll-fed color users. As this market progresses, InfoTrends is closely watching for broad levels of success by products in the Zone of Disruption. As of today, only a relatively small number of products fit there and relatively few placements have been made.

Zone of Disruption

The Zone of Disruption fits below the gap between Read more »

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