On November 8, more than 1 million New York Times newspaper subscribers received an interesting gift with their Sunday paper – a Google Cardboard viewer. Google Cardboard is a simple device, made up of corrugated cardboard and a pair of plastic lenses, which turns any Apple or Android smartphone into a virtual reality (VR) viewing system.
To paraphrase the legendary Yankees catcher, Yogi Berra,
“If you come to a 4K in the road, take it.”
September and October have been busy with product announcements from leading manufacturers of streaming digital media players. But despite the surging popularity of 4K Ultra HD video, there is a mixed bag of support for the new high-resolution format. Some of the new streamers support it, but others conspicuously do not. Read more »
In a nutshell, here’s why I think print samples are important. As new printing systems enter the market you can assess their market readiness by the vendor’s ability to provide print samples. Early on in a product’s development, vendors are very cautious with print samples. They don’t hand them out freely, sometimes even showing them under glass or in sample books that are chained to display cases. Once a product gets close to release, the system vendors begin to hand out prepared print samples and they also offer to produce output from files provided by existing customers and sales prospects. This stage is symbolic because it signifies that the vendor believes that the product is ready for market.
Once again, the major theme of the National Association of Broadcasters (NAB) show was 4K — from capture to workflow to transmit and display. With each passing year, 4K gets a little closer to becoming reality.
I was asked many times at the show “Is 4K for real?” and “Will it become mainstream?”
I’ve recorded two videos with a visual commentary on Graph Expo. One is a print sample video and the other looks at some of the ‘loot’ that an industry analyst like myself might come away from the show with (pens, mugs, thumb drives, books, etc.)
The print sample video includes examples from EFI, Graph-Tech, Heidelberg, HP, Kodak, Konica Minolta, MGI, Pitney Bowes, Scodix, and Xerox. Obviously this is just a small selection of samples from the show floor. If there are others you think I’ve overlooked, please send them my way (Jim Hamilton, InfoTrends, 97 Libbey Industrial Parkway, Weymouth, MA 02189).
The other video is not really about print, though virtually all of the items have a printed component. Instead they tell the story of what some of the exhibitors are doing to promote their brands.
If you’d like to see other Jim Hamilton videos, please check out the Jim Hamilton YouTube channel. Here you’ll find a selection of my print sample videos as well as videos that have been recorded at various industry events.