Posts tagged: work

Quest Toward Mobile Print Simplification Continues

Christine Dunne Dunne
 May 28, 2015

Recently, an acquaintance had a near-meltdown when she couldn’t figure out how to print from her Windows tablet to her Dell printer. On Facebook, she implored friends to help her figure out what she was doing wrong—indicating she needed printouts for work, pronto.

She isn’t alone. Take a look at the user review section of any mobile print app, and you will encounter plenty of comments around printing issues (e.g., app doesn’t work, formatting is incorrect, printer isn’t supported). Indeed, recent InfoTrends research indicated that the top perceived barriers to mobile printing center around technical and compatibility issues.

Assuming you needed to print something from your smartphone or tablet for personal reasons, which would be the largest barriers to doing so?

Source: Mobile Devices and the Impact on Print: Looking for the Opportunities in the U.S., China, Mexico and Brazil
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