Posts tagged: Williams Lea

Tag Relaunch Adds Williams Lea Marketing Solutions

Matt Swain
 Jul 29, 2013

Creative services has been a focal point of expansion for document outsourcing providers in recent years, with Williams Lea making the most significant play in 2011. That July, Williams Lea acquired marketing execution and production agency Tag, which delivers marketing communications through a process called “smart centralization” designed to help brands maintain marketing consistency across markets and media. Tag recently relaunched with a full brand refresh, new logo, website redesign, and the integration of the Williams Lea Marketing Solutions team. In addition to these changes, John Paulson has been promoted from CEO for the Americas region to Global CEO of Tag. Peter Zillig and Todd Handcock will work closely with Paulson and continue in their roles as Tag CEO for EMEA and Asia Pacific, respectively, with full operational responsibility for the business and its clients across their regions.

Ahead of the announcement, I had an opportunity to catch up with Paulson. 

Tag has a rich history of Read more »

Williams Lea Gets Creative with Tag

Matt Swain
 Feb 22, 2012

In July of last year, Williams Lea (a subsidiary of Deutsche Post DHL) acquired Tag. With 2010 reported revenues of over $150 million, Tag was considered the world’s largest independent marketing execution and production agency at the time. This move follows a series of acquisitions over recent years to help it expand its value proposition beyond print services. When I reached out for comment, Steve Parish, Tag CEO, stated, “Williams Lea has embraced Tag’s ambition to help clients create, manage and deliver their brand messages around the world. In the current market where CMOs are facing huge challenges combining the traditional tactile approach to marketing whilst at the same time embracing a more data driven strategy, Tag and Williams Lea can provide the platform and tools to help transform the approach.”

Tag CEO Steve Parish with Tim Griffiths, Executive Chairman of Williams Lea

Tag serves a diverse client base of some of the world’s largest brands (e.g., Adidas, Coca-Cola, Diageo, GlaxoSmithKline, H&M, Intel, Land Rover, The Royal Bank of Scotland, Sony, Unilever, and  Vodafone). Of thirteen global offices, their largest is in London, followed by New York, Singapore, and Shanghai. Williams Lea invited me to tour Tag’s New York office last month to help me better understand the scope of this strategic move. Read more »

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