Aug 11, 2010
When Kodak first launched the S10 Imprinting System, the users were only printing monochrome or spot color with it. Process color printing was the next logical step. Today Kodak announced the first customer to run process color with an S10 Imprinting System. Itâ€™s a U.S.-based direct marketing company called Lehigh Direct. This type of â€œhybridâ€ on-press use of inkjet in conjunction with web-fed offset presses is a fascinating opportunity. So interesting, in fact, that InfoTrends recently wrote a white paper on this topic and used a Prosper S10 Imprinting System customer, Wilen Direct, as an example of this developing trend. The white paper (entitled â€œOpportunities for High-Speed Monochrome and Color Inkjet Mounted on Offset Web Pressesâ€) is available for free through Kodak on the Prosper page of the Kodak web site. I recommend that you have a look at this document because it describes and defines key aspects of the use of inkjet and offset in hybrid combinations. I also believe that Kodak is in a very good competitive position to lead this developing market, which is another reason to pay attention to this announcement. When InfoTrends finished its white paper in March, Kodak had not yet specified a release date for on-press process color capability with the S10 Imprinting system. Here we are now in August and it’s arrived, which is very good news for Kodak and for those users who want to take advantage of the best that offset and inkjet have to offer together.