Nov 2, 2016
Look around the industry. What do you see? Offset presses. Digital printers. Wide format inkjet printers. Offset litho was discovered in 1900, but did not gain traction until the 1950s. Digital color printing was introduced in 1993. Wide format inkjet came in 1995. Walk into any plant; they may have all three.
It took a while for all three printing technologies to find their place in print production. All three were challenged by a status quo. Offset was once described as “only for quick and dirty printing.” Ironically, they said the same for digital color. The president of Xerox was quoted in the Wall Street Journal saying almost the same about inkjet printing (2004). Now Xerox is becoming a force in inkjet.
Yet, all three processes make money for printers. What will be the next big thing? The technology is already here. We just have to find markets for it.
Flatbed UV inkjet can print on any substrate—plastics, wood, glass, board, metal, ceramics, textiles, carpeting, and more. Commercial printers print on paper. Where is the market for printing on all those other substrates? Read more »