Posts tagged: Vertical Market

PAX East 2016: Virtual Reality is Here!

Colin McMahon
 Apr 26, 2016

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The Penny Arcade Expo (PAX) East was held on April 22-24 in Boston, and has been growing since its inception in 2010. Initially solely focused on video gaming, the conference has expanded to include other new technologies. Virtual reality (VR) has been at PAX for at least the past three years, but always with a disclaimer: “VR is coming.” This year, the message had changed: VR is here. Read more »

Ricoh Announces Platform at LegalTech to Enhance Workflows and Reduce Costs for Law Firms

Allison Correia
 Feb 19, 2015

This year at the annual LegalTech show held Feb. 3-5 at the New York City Hilton Midtown, over 100 exhibitors shared the tradeshow floor to demonstrate and display their robust technology geared to help law firms and legal professionals optimize their businesses and workflows. One of the most exciting announcements of the show was Ricoh’s newest offering that they are temporarily calling “Legal MFP”, a platform that can be used on select Ricoh MFP devices to improve end-user workflow while enhancing operational efficiencies, and lowering costs. Read more »

Nuance Acquires Notable Solutions (NSi)

Allison Correia
 Jul 22, 2014

Just last month talk circled of the potential acquisition of Nuance Communications, the speech and dictation recognition software company, by Samsung Electronics. As of yet nothing has come to fruition with this rumor, and now we have received confirmation (albeit a quiet announcement) that Nuance has made an acquisition of their own, of Notable Solutions, Inc. (NSi), an established global leader in secure information collection and output management solutions.

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Ricoh’s Announcement at HIMSS 2014

Allison Correia
 Mar 10, 2014

HIMSS, a nonprofit organization with the goal to promote the best use of information technology in the healthcare industry, held its annual conference this year in Orlando February 23- 26. The event brought in over 1,200 exhibitors and over 40,000 attendees — including physicians, nurses, IT administration, and healthcare providers. Some focused topics and themes among exhibitors and attendees included Meaningful Use, interoperability, patient engagement, mobile health (mHealth), analytics, population health, and the preparation for the ICD-10 codes (which go into effect in October 2014). There were also many new products and partnership announcements. Read more »

Three Prescriptions for Selling Marketing Services to Doctors

Other Posts
 Aug 2, 2010

HealthcareHealthcare providers expect to boost marketing budgets 44% this year, according to a recent InfoTrends study titled Capturing the SMB Business Communications Services Opportunity. The average marketing/advertising spend in 2009 for the healthcare industry was $56,713, the study reports. One segment of the industry struggling with creating effective marketing programs are doctors. Treating patients leaves little time for prescribing creative marketing materials to acquire and retain patients. This represents an excellent opportunity for print and marketing service providers to deliver a course of treatment to heal anemic patient communication efforts.

Successfully targeting medical practices requires understanding of the patient communications lifecycle. InfoTrends analyzed the customer outreach programs used by doctors and uncovered three key prescriptions for boosting the patient base.

  1. Rx for new patients. Patient acquisition is an ongoing process that can be tricky for doctors if the right outreach tactics aren’t in place. In order to acquire new patients it is important to identify the target audience.  Once this is established, list providers such can provide information for contacting new patients. Many doctors also rely on referral programs to get the word out. It is important to send personalized messages to prospective patients to show them you are truly interested in establishing a patient/physician relationship.
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2016 InfoTrends, Inc.

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