Posts tagged: Versafire

Heidelberg on Fire – a digital force reawakens

Ralf Schlozer
 Mar 2, 2016

In the early 2000 years Heidelberg was a force in digital print to be reckoned with. The company led the market in direct imaging offset and was a major player in digital colour and BW production printing. However Heidelberg lost the appetite in digital and sold off the activities in toner printing to Kodak in 2004, while the DI business dwindled away.

From 2011 Heidelberg stepped up again and became active in several fields of digital printing. Not all were a resounding success – for example activities in label printing bought from CSAT in 2011 were sold off again in 2014. The Heidelberg-branded Ricoh reseller business fared better and according to Heidelberg about 1,000 units of the cut-sheet colour toner printers were sold so far. With the Gallus Labelfire 340 (former Gallus DCS 340 covered in an earlier blog) and the Omnifire 250 (former Jetmaster Dimension), both launched last year, the digital portfolio expanded rapidly. The latest addition is a B1 digital colour press for the industrial production of digital applications, the Primefire 106.

With so many digital activities under one roof Heidelberg decided to rebrand the portfolio of digital printing solutions under the “fire” moniker – which is a catchy name and surely going to be the source of many puns. The products in detail are:

  • Heidelberg Versafire CV/CP – The Ricoh reseller products, formerly sold as Linoprint CV/CP
  • Gallus Labelfire – Launched as Gallus DCS 340, as a sole product in that application area so far
  • Heidelberg Omnifire – Originally Jetmaster Dimension, now to become part of a range of solutions
  • Heidelberg Primefire 106 – Latest introduction, tops the portfolio as the first industrial cut-sheet inkjet product develop in cooperation with Fujifilm

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