Posts tagged: vendors

Printer vendors post strong quarter

Christine Dunne Dunne
 Sep 10, 2014

In August, a variety of printer manufacturers announced their latest quarterly earnings. The table below includes percent changes in revenue and operating profit from last year (for the respective print business units), as well as key drivers for the shifts.

Latest vendor quarterly earnings


Read more »

How do customers make purchase decisions?

Christine Dunne Dunne
 Jan 27, 2014

As part of InfoTrends’ research for clients, we have mapped the steps in the customer decision-making process. Typically, the customer journey includes six main steps: satisfied with current device, trigger event/need recognition, research and fact finding, evaluation of options, purchase, and usage experience.

Upon returning from my maternity leave a few weeks ago, I began wondering how I fit into this model. I received a multifunction printer (MFP) for Christmas that I had selected myself. As it turns out, my decision-making process aligns with the steps outlined above. I will discuss my experience below, followed by some questions print device vendors may like to consider. Read more »

2016 InfoTrends, Inc.

WordPress Appliance - Powered by TurnKey Linux