Posts tagged: value-added services

Around the World in 50 Billion Customer Communications

Will Morgan
 Jun 26, 2017

Some might call it overkill. We just call it being thorough.

When we set out to interview 50 key stakeholders in the customer communications space, most of our peers thought we were being too ambitious. Well, 60 interviews (and 250+ pages of notes) later, we had managed to gather insight from customer communications service providers and other stakeholders who represented over 50 billion printed, electronic, and mobile communications delivered in 2016.

Highlighted in a press release today to announce its publication, the resulting report, entitled Enterprise Customer Communications—Trends and Strategies from Around the Globe, includes perspective from some of the largest players in the customer communications market, as well as important smaller providers with deep vertical and regional insights.


This 43-page analysis examines in detail the top ten trends driving enterprise expectations and aspirations for customer communications. Here is some insight into three of them:

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Identifying Opportunities in the U.S. Retail and Quick Print Market

Other Posts
 May 13, 2011

Over the past few years, the retail and quick print market has encountered hardship due to a weak economy and a general move to electronic delivery of many types of documents. As a result, value-added services have become an important component of retail and quick print providers’ service offerings. Recent surveys conducted by InfoTrends indicate just how important value-added services have become for this market. With 50% of revenue coming from services other than print, it is clear that print providers have realized the value associated with broadening their service portfolios. Direct marketing services such as direct mail and e-Mail marketing are among the top value-added services offered by quick print providers surveyed. In addition, there is a growing interest surrounding Internet related marketing services with a specific focus on social media marketing. As the print landscape continues to evolve, opportunities for new revenue growth will continue to arise. Read more »

2016 InfoTrends, Inc.

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