Posts tagged: Ursula Burns

When the CEO Visits a Customer Event

Jim Hamilton
 Jun 12, 2014

I’ve spoken at two recent graphic arts events where something unusual happened. Chief Executive Officers of billion-plus dollar companies were in attendance speaking to customers and prospects. This is not only unusual, it’s also very symbolic, and it underscores the importance of a kind of event that is happening more and more frequently: invitation-only customer/prospect events held at a company-owned or partner facility. Customers and prospects are flown in, wined & dined, shown the latest product updates, and given a strategy update by senior executives. And in case you were wondering, the marketing dollars spent at these events are very likely those that were saved by not participating at IPEX or other graphic arts trade shows.

At left, Xerox's Ursula Burns cuts the ribbon while Jeff Jacobson and Paul Morgavi look on; at right, Kodak's new CEO Jeff Clarke (in tie) with ImageMark's Walter Payne

  • Xerox’s Inkjet Summit “The first of the events I spoke at was a Xerox Inkjet Summit at the Impika headquarters in Aubagne, France (near Marseille). Read more »

Xerox and EFI – Making the Transformation

Jeff Hayes
 Jan 25, 2013

Xerox and EFI announced their 4Q 2012 earnings yesterday. Both companies continue to execute on strategies to transform, but are moving in different directions. There are lessons to be learned for the industry.

Xerox – Services for Growth, Technology for Profit

Xerox has made it very clear that they in the midst of a shift to a Services-led strategy. The company is managing its Technology business for profits and cash generation by lowering the cost basis and investing in services areas.

Xerox CEO Ursula Burns opened the earnings call by saying “Xerox is a company going through a seismic transformation.” The financial results show how far Xerox has transformed. The Services segment of the company grew 7% and is now 52% of the business and the Technology segment declined 8% and is now 48% of total revenue. For the first time, Xerox generated more in profits from Services than from Technology.

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Xerox Continues Its Transformation – Insights from the 2011 Investors Conference

Jeff Hayes
 May 11, 2011

At the annual Xerox Investors Conference on May 10, 2011, CEO Ursula Burns and her senior leadership team shared critical operating data and very candid perspectives on the market that provide important insights into the company’s strategy and transformation. Key insights included:

  • Services will soon be the majority of Xerox’ business (vs. Technology)
  • Total page volume is declining, though higher value color pages are growing
  • Xerox continues to reduce and shift its R&D spending away from black & white engines and towards color engines and software linked to business process outsourcing
  • Xerox plans to invest $300 million+ per year in acquisitions to strengthen its distribution (especially in Europe and developing markets) and expand its services portfolio
  • Xerox is targeting a “steady state” growth rate of 6%+ for revenue and 10 to 15% for earnings per share (EPS) in 2012 and beyond

Xerox is one of the bellwether companies in the document technology and services industry, and I believe customers, resellers and competitors should pay close attention to its new direction.

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