Posts tagged: UK

Frankly Speaking: IPEX 2014

Frank Romano
 Mar 27, 2014

My first IPEX was in 1971. I was the marcom manager and in charge of the Compugraphic exhibit. The show was at Olympia and Earl’s Court. I will always remember (until senility sets in) entering the Victorian glass-domed Olympia and seeing the vast array of new printing technology. Phototypesetting was just coming into widespread use. I was in awe. Read more »

The Inkjet Home User is Unhappy

Zac Butcher
 Mar 11, 2013

As a marketer I am constantly on the lookout for customer insight. Recently there have been two articles in the UK that resulted in inkjet printer customers willingly sharing what they believe, how they feel, and how these factors drive their behaviour. This is marketing gold dust: customer comments, people’s own words, no manufacturer influence–all without charge. For this reason I wanted to highlight and share two articles.

On February 23rd the Guardian published a piece focusing on the alleged reduction in ink volume in genuine inkjet cartridges. It appears that the Mail Online saw the Guardian article and ran with the idea, publishing its own interpretation on March 4th titled “The great printer rip off: Ink costs more than vintage champers–and devious new tricks mean you constantly have to buy refills.” The author discusses the declining volume of ink being put into cartridges in a style clearly designed to elicit a particular response from the readership. Whilst there is certainly bias resulting from the not very well hidden agenda, the comments are nevertheless instructive, and it is the responses that are my primary interest.

Photo credit: http://www.flickr.com/photos/pooniesphotos/4605714856

 

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The Queen’s Diamond Jubilee shows smartphones catching up to digital cameras

Ed Lee
 Jun 7, 2012

After the 2011 Royal Wedding of Prince William and Catherine Middleton we proclaimed that the compact digital camera was the most popular picture taking device in our unscientific review of a gigapixel photo of the wedding procession. This year, the Queen’s Diamond Jubilee celebration, held from June 2-5, gave us an opportunity to revisit the conflict between digital cameras and smartphones. Once again we reviewed a gigapixel image from the event to visually determine what types of cameras people used to photograph this event. VR Web Design produced the gigapixel image of the Queen’s visit to Leicester De Montfort University. (Click on the Link to view the actual photo.)

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The Difficulties of Choosing a Name – and the consequence of having more than one

Other Posts
 May 29, 2012

Anyone who has become a parent will know that choosing a name can be difficult. Having many different names can create confusion and I am sure that most people would prefer to be known by one name and perhaps a nickname. Now imagine if you had at least 7 different names. That is the case for what InfoTrends calls compact interchangeable lens cameras (CILC).  Since the first compact interchangeable lens cameras were announced by Panasonic and Olympus in 2008 under the Micro Four Thirds name, they have acquired a number of new names including:

  • Mirrorless DSL
  • Mirrorless hybrid
  • DSL Micro
  • Compact interchangeable  lens camera
  • Compact system camera
  • Non-Reflex
  • Advanced Camera Interchangeable Lens

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Educate Customers to Print Smartphone Images

Other Posts
 Mar 30, 2012

Year over year, an increasing number of people are using their mobile phone as their primary camera. InfoTrends’ research reveals that almost a third of UK consumers report their mobile phone is the camera they use most often. Read more »

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