Posts tagged: UBM

Publishing – Print AND Digital AND More

Jeff Hayes
 Mar 22, 2012

As society becomes untethered from print-based information and advertising models, publishers continue through a wrenching transformation. The excitement and angst of the industry was felt throughout the Publishing Business Conference and Expo at the New York City Marriott Marquis earlier this week.

The event included an “A-list” of speakers, over 70 innovative technology vendor and service provider exhibitors, and hundreds of attendees from across the magazine, book and media industry. The conference program included over 50 sessions and 120 speakers that provided a valuable combination of strategic insights and practical in-depth advice. Here are a few of the many insights and comments I came away with from the event.

Should We Love You or Fear You?

Josh Tyrangiel, Editor Bloomberg Businessweek, gave an outstanding opening keynote pointing out that the human attention span is a zero sum game. You get one look from your customers. His advice? Make something great and then broadcast it. Read more »

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