Posts tagged: TruePress Jet 520

Transaction Printers Are the Leading Adopters of High-Speed Continuous-Feed Process Color Digital

Jim Hamilton
 Aug 9, 2010

Who is buying high-speed continuous-feed process color printers? Early evidence indicates that it’s transaction printers. About 200 print engines in this class were placed around the world in 2009 but it hasn’t been entirely clear which environments have been most likely to buy them. It was my assumption that the quality and running cost capabilities of these devices made them attractive to transaction, direct mail, and some publication environments but I wondered whether that was really the case. I decided to look at the public announcements of companies that have placed such products to see what this said about market preferences. Read more »

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