Posts tagged: Transformation

To Thrive, Magazine Publishers Need to Embrace Digital Media

Other Posts
 Oct 24, 2012

Last week’s announcement that the print edition of Newsweek magazine would cease at the end of 2012 shined a spotlight on the digital disruption that has accelerated business transformation for traditional publishers. It’s not like magazine publishers have their head in the sand; for over a decade, they have been forging ahead in a digital direction, trying a variety of strategies and tactics to grow their digital audience, increase online ad revenue, and monetize their content. Nevertheless, the sheer velocity of transformation in the last few years has forced magazine publishers of all sizes (and media companies in general) to be much more agile and innovative.

Magazines clearly remain an attractive outlet for advertisers, especially as digital channels attract new audiences and provide engaging and measurable advertising experiences. To that point, the Association of Magazine Media (MPA) recently released research conducted by Kantar Media highlighting that the number of brands advertising in magazine media–including print, web, and tablet channels–grew from just over 9,500 in the first half of 2010 to almost 15,000 in the first half of 2012. Advertisers value magazine media, especially as it extends to more interactive, data-rich channels. Read more »

John Wiley & Sons – Lessons from a Publisher that Has Made the Digital Transition

Jeff Hayes
 May 4, 2011

We can all learn some valuable lessons about making the “transition to digital” from John Wiley & Sons, the $1.7 billion publisher of scientific, technical, medical (STMS), higher education, and professional trade books and journals.

Wiley has been around since 1807 and during that time they have had only 11 CEOs, a testament to the organization’s ability to adapt to change as well as the strength of its leadership team.

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Converting Printing Plants into Data Centers – More Irony in the Publishing Industry

Jeff Hayes
 Apr 14, 2011

Earlier this month I/O Data Centers opened their latest modular data center facility at the former site of the New York Times printing plant in Edison, NJ. Apparently printing plants and paper mills have many characteristics that are desired for mega-sized data centers being constructed around the world. How ironic.

The New York Times Co. originally opened the state-of-the-art printing plant in 1992, less than one year after Tim Berners-Lee posted a short summary of the World Wide Web project he had been working on at CERN. Noted Berners-Lee in his post, “The WWW project merges the techniques of information retrieval and hypertext to make an easy but powerful global information system.”

Fast forward 16 years and the publisher announced it was shutting down the facility, reducing the size of the paper by one and a half inches and consolidating production operations at its College Point facility in Queens New York. Read more »

The Next Wave of Cross-Media Communications: Transformation is Imperative!

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 Mar 30, 2011

The recent Vision 3 Summit held in Palm Springs from March 13-16 punctuates the need for dramatic change in the printing business. The integration of PIA, NAPL, and NPES to form one integrated event consolidating the audiences from all three associations is a statement of the convergence that is taking place in the printing industry. The printing industry is challenged with traditional services that are less relevant in the “new” economy, creating a situation where there is overcapacity and a serious need for change.

The Vision 3 Summit featured speakers with a variety of perspectives, including software and equipment vendors, paper suppliers, print service providers, and economists. The theme of the event was the need for printers in all sectors to understand the changing market conditions as they relate to consumers and knowledge workers. Changes in the economy, culture, and technology have combined, creating an urgency for those in the printing industry to transform themselves into providers of integrated cross-media communications services. Read more »

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