Sep 30, 2010
Another Photokina has been and gone. There was no particular theme that emerged from the show. Perhaps the statement that most vendors made was “we are still here and we are doing okay in spite of the tough times”.
Photokina was smaller than previous years. This year only 6 of the 11 halls were in use. Most notably the massive Hall 10 was empty. Photokina has yet to announce an official number for attendees, but it seemed to us to be fewer people visiting the stands. In an unofficial poll of taxi drivers the consensus was that visitors were down by 50% on 2008. That said, the big brands pulled in the crowds and there were times when it was almost impossible to move around the Canon and Nikon stands. When speaking with exhibitors they seemed generally satisfied with the show. Although Photokina is not as big as in previous years it is pulling in the right crowd of people.