Posts tagged: Thanksgiving

Graph Expo Attendance Up Compared to 2011

Jim Hamilton
 Nov 7, 2012

If trade show numbers can be believed (and let’s hope they can), the attendance numbers from the Graph Expo 2012 organizers are encouraging. Overall attendance was up by close to 3% and the all-important ‘verified attendee/buyers’ category was up around 2%. This is particularly encouraging in light of the staggering drop in drupa 2012 attendance. Yet before we all get too excited about this, keep in mind that this only amounts to about 270 more verified buyers than in 2011. The bigger increase was in non-verified buyers (presumably booth staff and maybe some analysts and press).

Graph Expo 2011 2012 Difference % Change
Participants (exhibitors & attendees) 20,451 21,022 +571 2.8%
Verified attendee/buyers 13,426 13,694 +268 2.0%
Unique buyer companies represented 8,026 8,252 +226 2.8%

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The Biggest Day of the Year for Newspaper Inserts

Jim Hamilton
 Nov 25, 2011

Thanksgiving morning I go out to get the newspaper, which normally can be found midway up the driveway where the delivery guy heaves it from the street. To my amazement, it’s sitting on my doorstep and I do a doubletake because it looks suspiciously like the Sunday paper. It’s humongous. As I pick it up I see why it wasn’t thrown. It’s oozing with inserts and weighs a ton. The delivery guy would have separated his shoulder if he had thrown it. I bring it inside, groggily checking the wall calendar to be sure that it’s Thursday (not Sunday). It soon dawns on me that tomorrow is Black Friday, the biggest retail shopping day of the year, and therefore Thanksgiving, when most people have time to settle in with a newspaper and its advertisements, is most probably the biggest day of the year for newspaper insert printers.

Black Friday newspaper inserts from the Boston Globe

Black Friday newspaper inserts from the Boston Globe

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