Posts tagged: textbooks

Diapers and iPads – Signs of the Time for Printing and Paper

Jeff Hayes
 Aug 14, 2012

As a father of four children, I often get insights about the meaning of life and the future of the printing industry from seemingly innocuous experiences and items that cross my desk. (Sorry, I’m an analyst. I can’t help myself.) This week it was an update on International Paper’s Franklin Mill and a letter from the principal of my son’s middle school (don’t worry, he’s not in trouble) that I believe are prescient on the direction of much of the paper and printing industry.

Less Freesheet, More Fluff Pulp

Back in October 2009, during the depth of the economic recession, International Paper (IP) made the difficult decision to close its Franklin, VA mill that produced over 600,000 tons of uncoated freesheet paper used for printing and copying (nearly 20% of IP’s capacity) and 140,000 tons of coated paperboard used for book covers, greeting cards, direct mail advertising and other products (7% of IP’s capacity). The closure resulted in over 1,100 job terminations and was extremely painful for the community of Franklin (population 8,600) who’s history was inextricably linked to the Camp family and Union Camp paper mill.

International Paper Franklin Mill

Diane Mathews, Daily Press / October 5, 2010

IP’s chief executive John Faraci recently commented to the Wall Street Journal that during the recession, copy paper demand in North America “stopped overnight”. “We had no choice,” he said. “We didn’t have any orders.”

I believe many CEOs in the printing, office equipment, and paper industries were having a similar experience at that time.

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