The 14th Edition of the Xerox Rochester International Jazz Festival (XRIJF) wrapped up on Saturday, June 27 after nine days of 320+ shows, including 90+ free concerts at 19 venues with 1,500+ artists. In addition to listening to some great music, the in-plant executives in attendance had the opportunity to attend a Xerox educational session where they could learn how to “Amp Up their In-Plant.”
The session opened with a keynote speech from Barb Pellow, Group Director at InfoTrends. She shared her perspective on what it will take to reinvent in-plant operations in today’s environment. Pellow stated, “Nearly every industry is undergoing a major transformation that is being driven by new and emerging technologies. None has been more heavily impacted than the printing industry, and this is only exacerbating the challenges that in-plant managers face today. The key is to disrupt the status quo long before there is a need to do so.” According to Pellow, successful in-plants must build a vision, retool their services, reinvent their customer bases, expand their sphere of influence, properly position their new offerings, invest in operational excellence, and instill a culture of innovation. Read more »
Last week’s announcement that the print edition of Newsweek magazine would cease at the end of 2012 shined a spotlight on the digital disruption that has accelerated business transformation for traditional publishers. It’s not like magazine publishers have their head in the sand; for over a decade, they have been forging ahead in a digital direction, trying a variety of strategies and tactics to grow their digital audience, increase online ad revenue, and monetize their content. Nevertheless, the sheer velocity of transformation in the last few years has forced magazine publishers of all sizes (and media companies in general) to be much more agile and innovative.
Magazines clearly remain an attractive outlet for advertisers, especially as digital channels attract new audiences and provide engaging andÂ measurableÂ advertising experiences. To that point, the Association of Magazine Media (MPA) recently released research conducted by Kantar Media highlighting that the number of brands advertising in magazine media–including print, web, and tablet channels–grew from just over 9,500 in the first half of 2010 to almost 15,000 in the first half of 2012. Advertisers value magazine media, especially as it extends to more interactive, data-rich channels. Read more »
Print service providers, like many other businesses, are being impacted by mobile technology. Smartphones and tablets are now an integral part of peoples’ daily lives; the pervasiveness of mobile technology continues to influence the “consumerization” of business, and the printing industry is not immune to this trend. Customers increasingly request access to services via their mobile devices, and internal business and production operations are going mobile, as well. Ultimately, the role of mobile technology is going to be increasingly important in business–and not just when it comes to marketing services.
InfoTrends wanted to uncover how print service providers are tailoring their services and operations to be more mobile-friendly. In our most recent annual software investment study, we asked 179 print provider respondents about their adoption and uses of mobile technology within their companies, finding that while adoption is still relatively low, it is poised for growth in the next year.
Quick response (QR) codes have come a long way from their invention in 1994 by Denso Wave company.Â The QR code originated as a tool for tracking automotive manufacturing parts in Japan, and has risen to prominence in marketing and advertising campaigns in 2011. The ability for QR codes to be read on mobile devices has helped with increasing its popularity in today’s tech-savvy society. Consumers, marketers, and print service providers are beginning to become more aware of this technology by adopting it into their existing operations. As consumers, we often times see QR codes in many areas of our daily lives.Â The codes can be seen on our monthly statements encouraging customers to take action, in printed magazines to deliver further information, and on retail packaging for brands that want to engage with customers.
A recurring theme at drupa 2012 is that many of the planned digital devices are intended as B2-format offset press replacements. This is puzzling positioning. Is there really a need for digital stand-ins for very efficient offset presses? The digital market, need I remind you, is built on values well beyond mere quick turnaround and cost-effective short runs. Production digital print is best leveraged when it facilitates full process automation, electronic collation, variable data, and the use of the digital printer as a virtual document archive. Designs that lack duplexing or use traditional offset feed and delivery systems miss out on some of the most basic digital print advantages.
According to an article on channelpartner.de, Samsung is launching their first inkjet printers this week; although they will have Samsung’s own design and features they will use Kodak’s inkjet technology. Channelpartner.de received the news from the retail community, which is claiming that the Samsung consumer inkjet devices have already hit the shelves. Read more »
I’ve always been an avid reader, but I don’t always find as much time as I’d like to sit back and read a good book. Last week, I took a relaxing vacation and rediscovered my love of literature.
Years ago, I recall a rather forward-thinking teacher telling my sixth grade class that people would someday do all of their reading on computers.
“I don’t like that idea,” my friend instantly objected. “You can’t curl up with a computer!” Of course, my classmate was quite right at the time–the computers of yesteryear were big, noisy, and barely transportable. Those computers had to be placed on a desk or table, and they also required access to an electrical outlet. Read more »
While on vacation over the holidays, I visited the Barnes & Noble store in downtown Boston at Kenmore Square (you know, where the Citgo sign is). The first thing I usually do when I visit a massive bookstore chain is to check out the magazine racks, which are still piled high with many interesting titles. Even though stores like Barnes & Noble and Borders are large entities, they still manage to cater to many different special interests and topics, which is often best displayed in the magazine racks at these stores. Smaller, boutique magazine publications sometimes end up being sold at these stores, especially when a store is in close proximity to a college (or in this case, many colleges). While there are many general colleges in the Boston area, there is also the New England School of Photography (a.k.a. NESOP, also in Kenmore Square) and the Massachusetts College of Art and Design (a.k.a. MassArt).
With all that in mind, I shouldn’t have been surprised to find a copy of JPG Magazineamongst some of the other art magazines even though I was. I had heard about JPG about a year ago. In case you’re not familiar with the magazine, it’s fueled by user-generated content and collaboration. Photographers submit their photos on the magazine’s website, the website’s community votes on the best ones, and those top-rated photos get published in the next issue of the magazine. It’s a great platform for bringing the Web and print together. Read more »