Posts tagged: TABS

Toshiba LEAD – The Race to…wait for it…One Billion Dollars!

David Ramos
 Nov 25, 2013

Revenue diversification and revenue growth as a corporate strategy to increase sales from new products and new markets is nothing new. Expanding into a new segment of an industry that a business is already in, or investing in a promising business outside of the scope of the existing business are solid avenues to diversification. What is so unique about Toshiba America Business Solutions is how they get there; with technology creation, innovation and a true brand agnostic approach. Need proof they are serious? 25% of their core MFP product page is HP & Lexmark and almost their entire printer product page is NOT THEIR PRODUCT. This is not the bait and switch of a Global Imaging Systems, where you are assured that yes, you will be able to continue carrying multiple product lines, only to make the non-Xerox line noncompetitive with high internal transfer costs making it difficult if not impossible to recommend products that compete with the core Xerox line. No, this group at Toshiba is different and the independent dealer channel should take notice.

Toshiba LEAD for the second consecutive year struck home a message of “Revenue Beyond Print”. Digital Signage and the Ellumina Digital Signage services along with Virtuoso digital signage displays, and LED signage for outdoor usage was eloquently showcased and created a very positive buzz among the independent dealers, Toshiba direct employees and end user attendees. Highlighted throughout the technology floor and general sessions were applications and content vs. hardware which made it easy for dealers and end users to envision the digital signage market opening as well as key vertical market opportunities were demonstrated.

 

Toshiba Digital Signage in Tesla Dadeland Showroom - Miami, Florida

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