Apr 14, 2016
Finding fun facts about the digital photography world is generally a Google search away. However, the information is only as good as the people and companies that are producing it. With the digital camera market hitting a rough patch these last several years and companies shifting their focus to other markets, it is getting a little harder to come across interesting nuggets of information about the photography market. InfoTrends began covering this market in the late 1990’s and continues to invest significant time and resources to understand where the market is today and to predict what will shape its future.
Here are some fun facts about the digital photography market of today that we thought we’d share: Read more »
Dec 22, 2015
Smartphones are wonderful devices and it’s hard to imagine life without them now. I think it’s safe to say that many consumers don’t use anywhere near the full capabilities of their smartphones, and this is especially true when it comes to photo printing. It’s a simple fact that most consumers are now using their smartphones as their primary camera. In the recently published InfoTrends 2015 U.S. Photo Printing Study, 63% of survey respondents said they use a smartphone most often as their primary camera, compared to 20% who use a digital point & shoot camera most often.
Smartphones have great potential to boost the photo printing market, as the smartphone can essentially act as a photo kiosk. The problem is that even though most of the leading retailers and online photo service providers have apps available for photo printing and output, many consumers don’t really know how to go about ordering prints from their smartphone, or even making quality photo prints on their own home printer from the device. When respondents to the U.S. Photo Printing Study who have not printed smartphone photos were asked why not, the leading response (at over 34%) was, “I don’t know how.” Over 15% said it was “too difficult” and over 12% said their phone “didn’t support printing.”
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Nov 17, 2015
When thinking about taking photos, in year’s past the first thing to come to mind was using a camera. But today since almost every mobile device has a camera, the traditional camera isn’t the first thing people actually pick-up when looking to take a photo. For many years InfoTrends has been conducting an annual mobile imaging survey to understand what camera people turn to when taking pictures in various scenarios –overall, every day, and special occasions.
Aug 4, 2015
InfoTrends has been conducting consumer surveys on the photo merchandise market for several years, and added a section about photo-personalized mobile device cases for the first time in the 2015 survey. Mobile device cases represent a huge market opportunity purely based on the number of smartphones and tablets that are sold every year. They also have high retention rate potential, as most smartphones are upgraded nearly every two years or so with newer models which typically mean a new case will be needed as well. Cases that are personalized with photos also represent a big opportunity for photo merchandise vendors. The InfoTrends 2015 U.S. Photo Merchandise Survey reveals some buying habits of these products.
According to survey results, only 14% of respondents have purchased a mobile case with a personalized photo in the last year, which is well under the penetration rate of other photo merchandise products (for instance, over 24% said they bought photo books in the last year). Consumers have a wide selection of non-personalized mobile cases to choose from which can have specific features such as shock protection or extra battery power that photo-personalized cases usually don’t provide, but there is still great potential to sell photo cases to first-time buyers. Survey results show that personalized-photo cases are most popular among 18-34 year olds and those that have children in the household. No surprise there – the vast majority of photo cases I’ve seen with a photo used a shot of the owner’s children.
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Apr 30, 2015
Recently, a review called The Best Way to Organize a Lifetime of Photos
appeared in the Wall Street Journal. The author, Geoffrey Fowler, compared five offerings: Apple Photos, Shoebox, Lyve, Mylio, and Adobe Lightroom. In the article, he gives his impressions of each service and their pluses and minuses. Ultimately, the author decides that Lightroom is best for him.
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Apr 24, 2015
This week, Google made changes to its mobile search algorithm, an event which the public dubbed “Mobilegeddon.” In the new algorithm, Google considers whether a website is “mobile-friendly” in ranking search results. Mobilegeddon is a wake-up call for many businesses that have either neglected mobile design or are not even aware that their websites are poorly designed.
- Photo via Inturact
While the new algorithm only affects searches on smartphones, businesses cannot afford to lose out on mobile, which already accounts for 60% of U.S. digital media time. Earlier this year, comScore reported that mobile search accounts for 29% of all U.S. search activity, and 20% of that comes from smartphones. Various estimates put Google around 65-75% search market share, with 80-90% share in mobile search (thanks in large part to the Android OS). In fact, about half of all Google searches are believed to be mobile searches. Despite the apocalyptic hype around Mobilegeddon, this is neither the first nor the last update to Google’s algorithm. It is, however, the most significant update since 2011, when Google Panda began factoring the quality of web pages into search rank. Read more »
Sep 4, 2014
Smartphones have become a ubiquitous part of our daily lives, filling the role of not only a phone, but also a music player, GPS, calculator, calendar, flashlight, voice recorder, clock, camera, and many other functions depending on what apps are installed on it. The camera is one of the most popular functions used on the smartphone and many consumers now use a smartphone as their primary camera. In the InfoTrends 2014 U.S. Photo Merchandise End-User Survey, over 46% of respondents said the smartphone was the type of digital camera used most often, which was more popular than digital point & shoot cameras at just under 33%.
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Jul 21, 2014
It should come as a surprise to no one that a majority of consumers now use a smartphone as their primary digital camera. For some, their smartphone might be the only camera they own “or perhaps even the only camera they have ever owned (see recent InfoBlog here). Read more »
May 27, 2014
A recent InfoTrends multi-client study, titled Social Photo and Video: The New Communication and Memory-Keeping Paradigm, used a combination of quantitative and qualitative methodologies to learn about the motivations for U.S. consumers’ photo and video behaviors, the reasons for the choices that they make along the way, and factors that influence their daily photo and video activities. Read more »
Dec 24, 2013
As 2013 draws to a close, we look forward to 2014, when people will become even more connected to people, content, and things than ever before. Read more »