Posts tagged: Super Web Digital

Activity Brewing in the Zone of Disruption

Jim Hamilton
 Feb 25, 2016

Inkjet is having, and will continue to have, significant impact on the production digital print market. One of the most active areas for inkjet is in the “Zone of Disruption.” It’s a busy segment, and it will only get busier as drupa 2016 approaches, so now is a good time to revisit the product activity there.

In defining the Zone of Disruption, InfoTrends has in mind inkjet products with a capital acquisition cost of less than $1 million, very competitive running costs, and high levels of productivity. This puts them at speeds faster than current cut-sheet color toner devices, and at a capital acquisition cost lower than most 20” roll-fed color devices. To be truly disruptive there are some other important aspects. These devices must compete in quality and ease of use against the mainstream cut-sheet toner devices. This requires sound design, effective feeding & finishing, as well as workflow software that automates production. Success within niche markets is certainly good, but being disruptive in the marketplace means that these products must address the needs of mainstream cut-sheet and roll-fed color users. As this market progresses, InfoTrends is closely watching for broad levels of success by products in the Zone of Disruption. As of today, only a relatively small number of products fit there and relatively few placements have been made.

Zone of Disruption

The Zone of Disruption fits below the gap between Read more »

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