Posts tagged: Strategic Document Outsourcing

Tag Relaunch Adds Williams Lea Marketing Solutions

Matt Swain
 Jul 29, 2013

Creative services has been a focal point of expansion for document outsourcing providers in recent years, with Williams Lea making the most significant play in 2011. That July, Williams Lea acquired marketing execution and production agency Tag, which delivers marketing communications through a process called “smart centralization” designed to help brands maintain marketing consistency across markets and media. Tag recently relaunched with a full brand refresh, new logo, website redesign, and the integration of the Williams Lea Marketing Solutions team. In addition to these changes, John Paulson has been promoted from CEO for the Americas region to Global CEO of Tag. Peter Zillig and Todd Handcock will work closely with Paulson and continue in their roles as Tag CEO for EMEA and Asia Pacific, respectively, with full operational responsibility for the business and its clients across their regions.

Ahead of the announcement, I had an opportunity to catch up with Paulson. 

Tag has a rich history of Read more »

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