Sep 7, 2016
Graph Expo’s greatest strength this year could also be its greatest weakness. Coming on the heels of drupa, Graph Expo (Orange County Convention Center, Orlando, September 25-28) will be a great opportunity to see some of the latest product announcements made at drupa. That said, many exhibitors maxed out their marketing budgets at drupa, and the impact on Graph Expo will mean smaller booths and fewer support staff. The move to Orlando is likely to have an impact as well. It is yet to be seen whether the draw from southeastern states plus South and Latin America will balance off the commercial printers from the heartland who drove to Chicago for previous shows (and who may skip the show this year). Graph Expo 2016 will be a smaller, more compact version of the show, and yet that’s no reason to stay away. There will still be a lot to see.
Who Are the Largest Exhibitors?
InfoTrends has been measuring and comparing the booth sizes of trade show exhibitors at trade shows for many years now, most recently at drupa 2016 but also at Graph Expo in 2015. We believe it provides an important metric to assess the level of marketing spend that an exhibitor makes at a trade show.
The biggest Graph Expo 2016 exhibitors (by square foot of exhibit space as measured from the publicly available show floor map) are shown below.
Canon and Konica Minolta tie for the top spot. In fact, Read more »
Sep 8, 2015
Graph Expo 2015 (September 13-16, Chicago) begins on Sunday and whether you are able to be there or not, here are a few things you should know in advance.
Who Has the Biggest Booths on the Show Floor?
One good way of assessing the level of marketing spend that an exhibitor has made on a trade show is to measure the size of their booth. InfoTrends has been doing this for shows like Graph Expo, Print, IPEX, and drupa for many years. This year, the biggest exhibitors (by square foot of exhibit space as measured from the publicly available show floor map) are shown below.
Canon, as was the case at Graph Expo 2014, has the largest booth, followed by Konica Minolta. HP is in the number three spot, up from number six last year. Xerox dropped down a spot and is followed by Ricoh, EFI, Pitney Bowes, and Standard Finishing. KIP America breaks into the top ten at number nine. Last year’s number nine, Muller Martini, is not exhibiting. The top twelve is rounded out by Kodak, KBA, and Scodix. Traditional offset vendors (including some with new digital offerings) will be exhibiting, but not in the biggest booths (KBA is the only one in the top twelve). Offset system providers with booths include Goss, Komori, manroland, Presstek, Ryobi MHI, and TKS, but not Heidelberg, which hasn’t been a Graph Expo exhibitor since 2011.
Read more »
Aug 21, 2012
Last week I went to Alpharetta, Georgia in suburban Atlanta to see HP’s Graphic Arts Experience Center. Opened in March of 2011, the site is a 60,000-square-foot showcase of HP’s graphic arts portfolio including its Indigo, SmartStream, Inkjet Web Press, Designjet & Scitex wide format, and Specialty Printing Systems (SPS) inkjet offerings. In addition to acting as a sales hub, the site also houses training facilities and is a center for graphic arts business development services for HP customers in the Americas.
I was invited to the Experience Center to attend an HP customer event along with a handful of industry analysts and trade magazine editors. It was an eye-opening experience in a number of ways and in this blog I’d like to share three insights I gained from the visit.
Make It Matter
The HP slogan ‘Make It Matter,’ which you see in HP promotional posters and on their employees’ business cards, has always reminded me of that scene toward the end of the movie ‘Saving Private Ryan’ where a dying Tom Hanks tells Matt Damon to ‘earn it.’ Movie dramatics aside, what HP has done with it Graphic Arts Experience Center has a lot to do with ‘making it matter.’ Bringing the whole portfolio (including Inkjet Web Press and SPS) under one roof makes a lot of sense and is particularly important given the cross-over opportunities for existing and future HP customers. That the site serves multiple purposes for sales, training, and business development is also key. The Experience Center has recently added an Inkjet Web Press T200 (that’s been upgraded to a T230) and it would also have an Indigo W7250 if it hadn’t been for the surge in demand for the product (the unit targeted to the Experience Center went to a customer in Massachusetts). I was highly impressed with the broad range of print samples, in fact, I felt like a kid in a candy store. (I madeÂ a video with some of those samples.) The samples cover a range of markets including commercial print, direct mail, technical, publishing, signage, labeling, packaging, and pro-photography printing.
Read more »
Sep 22, 2011
Since 2004, InfoTrends has analyzed the Graph Expo show floor maps as an indicator of market changes. We’ve ranked the exhibitors by the amount of space they have on the show floor. These rankings are compiled by measuring the published show floor map. Initially InfoTrends began conducting this exercise to show the impact of the digital vendors on a trade show that had been dominated over the years by traditional printing press vendors. This point has long since been made. For all practical purposes, as one looks at the list of top vendors in recent years, Graph Expo has become dominated by digital exhibitors. Heidelberg was the number one exhibitor until 2008, when it did not exhibit, and it probably was the top exhibitor for many shows prior to Graph Expo 2004. For the past two Graph Expo shows however, Xerox hasÂ been the company withÂ the most exhibit space.
||Did not exhibit
||Not in top 20
ï»¿ Read more »