Posts tagged: Spectrum

What Is HP’s ColorPRO Technology Strategy?

Jim Hamilton
 Apr 17, 2010

Two recent announcements shed some light on the progress that HP has made on the development of third-party produced papers that are enhanced for use on the T300 Inkjet Web Press:

  • Georgia Pacific launched a line of treated uncoated stocks using ColorPRO technology. The ColorPRO brand denotes that the papers employ an HP-developed technology that facilitates high-quality print output on HP’s T300 Inkjet Web Press. The line of papers is called Spectrum Web Inkjet and is available now in the United States. (Link to Georgia-Pacific news)
  • Appleton Coated will develop coated papers for the T300 Inkjet Web Press using HP technology under the Utopia brand. These papers will include matte and dull finishes designed for textbook, publication, direct mail, and other commercial printing applications. The substrates are currently in production trials and are expected to be available in mid-2010 in North America. (Link to Appleton news)

The Georgia Pacific release was notable in that it mentioned the ColorPRO brand. The Appleton release did not. The reason behind this is relatively simple. The Georgia Pacific stocks are uncoated. The Appleton stocks are coated. In response to a question from InfoTrends HP clarified that ColorPRO as a technology and a brand is for uncoated stocks only. Appleton’s coated stocks will employ an HP-developed technology, not ColorPRO, and therefore will not be part of the ColorPRO technology brand. Read more »

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