Posts tagged: specialty photo prints

Fujifilm opens “Wonder Photo Shop” in the heart of New York City

David Haueter
 Jul 19, 2016

On Friday July 22nd, Fujifilm will open the new “Wonder Photo Shop” at 176 5th Avenue in the shadow of the famous Flatiron Building in New York City. The New York City shop is the first U.S. location and the ninth storefront in the world.  The first shop was established in Tokyo in 2014, with other shops located in Barcelona, Bogata, Manila, Shanghai, and Singapore. After attending a media event just a few days before the store opened, I’m confident that New Yorkers will embrace the shop and that it will fulfill one of Fujifilm’s goals, which is for people to become more immersed in the joy of photography.

Wonder Photo Shop gets ready to open

Wonder Photo Shop gets ready to open

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Hobbyist Photographers are Key Buyers and Influencers in Photo Merchandise Market

David Haueter
 Aug 30, 2013

To be successful, most photo merchandise vendors must rely on sales to the average snapshot photographer who makes up a large percentage of the addressable market for products like photo cards, books and calendars. However, it’s also important for even for the largest vendors not to lose sight of the market for the hobbyist photographers, the type of photographers who more often rely on their camera instead of their camera-phone and who know how aperture, shutter speed and ISO influence photos.

InfoTrends survey research over the years has consistently shown that those who identify themselves as “Hobbyist” or “Advanced Hobbyist” photographers produce significantly more printed products than those that identify themselves as “Snapshot” or Family Memory-Keeper” photographers. Hobbyist photographers likely tend to be more creative types that experiment with their photography and enjoy seeing their best work displayed on their walls or in a photo book. These photographers are also more likely to understand the vulnerability of relying solely on electronic storage methods for their photos and want to have their best pictures in printed form.

The chart below was taken from our 2013 U.S. Photo Merchandise End-User Survey (http://store.infotrendsresearch.com/product_p/134526.htm) gives a good example of how much more popular photo merchandise products (including photo books, cards, calendars and specialty photo print products like canvas, photo panels and posters) are with hobbyist photographers. While only 32% of snapshot photographers and 45% of family memory-keeper photographers in the entire survey population had ordered any kind of photo merchandise product in the last year, those percentages rose to 57% for hobbyist photographers and 71% for advanced hobbyist photographers. Hobbyist/advanced hobbyist photographers also make significantly more traditional photo prints than the snapshot or family memory-keeper photographers, from both digital cameras and mobile devices.

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High Retention Rate among Photo Merchandise Buyers

David Haueter
 Jul 25, 2013

InfoTrends recently published our 2013 U.S. Photo Merchandise End-User Survey , which we conduct every year to get a pulse on what’s happening in the consumer market. We ask specifically about photo books, cards, calendars and specialty photo prints, which includes poster and collage prints as well as canvas and photo panels. In the survey, we found that photo merchandise is continuing to penetrate more of the mass market. When all survey respondents were asked if they had bought any of these items in the last year, 40% answered “yes,” which was up from 37% in 2012 and 25% in 2009.

We also asked the entire survey population (including buyers and non-buyers) if they plan to buy any of these photo merchandise items in the next year. As shown in the chart below, photo cards have the highest percentage of people most likely to buy, with almost 40% saying they’ll either “definitely” or “probably” buy. This is no surprise given the continuing popularity of sending out photo cards for the Holidays.

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