Sprint Vector, dubbed an adrenaline platformer, appears to have solved one of the issues that has been plaguing virtual reality (VR) experiences: movement. Until now, running in VR often produced disorientation and nausea. To combat this issue, many current experiences are designed with the user in a constant sitting position, or possessing limited means to “teleport” around an environment. Sprint Vector takes a different approach:
The Penny Arcade Expo (PAX) East was held on April 22-24 in Boston, and has been growing since its inception in 2010. Initially solely focused on video gaming, the conference has expanded to include other new technologies. Virtual reality (VR) has been at PAX for at least the past three years, but always with a disclaimer: “VR is coming.” This year, the message had changed: VR is here. Read more »
On February 12, Google announced that it would be retiring Picasa, its photo management software program, and
Picasa Web Album, its online sharing service, to put more focus on Google Photos. From my perspective, this is a bit of sad news. I have been a user and fan of Picasa since before it was officially launched almost 14 years ago. Read more »
Label Expo, the premier tradeshow for the label industry, will take place September 29 to October 2 in Brussels. Now decades old, this is the show that never seems to fade, and also one where the role of digital printing technologies always seems to grow. InfoTrends will attend and make a detailed report about it to clients but for now we offer a quick preview of what we expect to see:
A huge HP booth: The stand’s core equipment will be HP Indigo WS6800 (labels and other applications) and 20000 (a 30” web, for flexible packaging and for labels also), but there will be many other products. Ones particular to HP Indigo presses will include a white ink specifically for shrink sleeves and new yellow and magenta inks with enhanced lightfastness, also software upgrades, including a VDP tool for Adobe Illustrator, within HP SmartStream Designer prepress. Some exhibits will be from partners to HP Indigo (finishing Read more »
I spoke recently at a user group meeting composed largely of commercial printers when the topic of the ‘Cloud’ came up. I was a bit surprised to hear a very high level of suspicion. I asked the audience: “Who is excited about the opportunities presented by the Cloud.” Two hands went up. “Who’s not?” About half the audience raised their hands. Multiple questions were put forward about data security, possible integration issues, and overall viability. The bad vibes were much stronger than I anticipated.
It continued. The ‘Cloud’ was dismissed as a marketing buzzword. “It’s just a question of where the server resides,” said one attendee. Others were very skeptical about turning over their production data or any client data to a third party. Some said that their agreements with clients would not allow it. Another attendee told a horror story of a cloud service that became unavailable for two days because of a snowstorm and power outage on the East Coast. There was also concern that integrations that their companies had built on top of workflow software could stop working if software revisions were made to the cloud offering. Loss of control, concerns about expense, and cloud-based licensing issues were also key themes. One attendee described the cloud today as a “royal cluster of inconsistent services.” Wow.
This week HP introduced the new model Officejet 8040 e-All-in-One Printer. A complete system designed to make the home/small office more productive, efficient and highly organized. HP and NEAT have entered into a new partnership that would provide the NEAT cloud based filing service with an all-in-one printer as a full package. This product is designed to center on the home office, a large and growing area for HP with this device being a focal point to provide additional tools to enhance the work experience and even augment some personal home printing as well. The addition of NEAT, according to HP, will greatly improve the typical home office user experience and address some key pain points. As business grows more paper is produced and received and can create a disorganized and messy work environment that is hard to manage.
As part of this combined offering, at $399 the HP Officejet 8040 printerÂ will include a 3-year NEAT cloud service subscription for free. The connection to NEAT is provided to customers through an installation process, activation of the included hard drive, and mobile app deployment. The setup process is designed to ensure the customer is prepared to begin using the device and the NEAT service account. The account provides access to the NEAT cloud, mobile access and features such as unlimited scanned documents using the control panel from the Officejet 8040.
Other ways to bring documents into NEAT are the mobile app, this allows you to use the camera function on your smartphone and taking a picture of a document, or by using the NEAT application on your PC or MAC. All the documents will use the NEAT smart organization system which includes the (in document identification) ID2 software, reads the documents making it key word searchable and will also extract vital data from items such as business cards and receipts. These systems can aid in finding and searching for content and documents within the NEAT cloud system.
To differentiate the filing solution, according to HP, is the inclusion of a 1tb hard drive. For customers that may feel reluctant to scan certain documents to the cloud, the hard drive gives the opportunity to also store files locally. The hard drive is portable and can be removed from the Officejet 8040 when needed.
HP and NEAT have come together to offer customers a printing solutions that is meant to be simple and easy to use providing greater organization to home offices. Productivity, efficiency and time savings are all being promoted with the solution along with the FREE cloud access that would otherwise be $5.99 a month from NEAT.
InfoTrends feels that this new solution from HP and NEAT is well suited to the targeted audience given that both companies share brand awareness to the home office and small business sector. By delivering a total printer based cloud solution, each company can look to develop further into the expansive space of home and small business fileÂ organization. Home and small businesses each have needs and requirements to be organized, productive and responsive to customers, this new solution and partnership can now deliver distinct advantages at an attractive pricepoint.
On Wednesday June 18th, Skyword, along with partners Conductor, Outbrain, and Traackr, held “Content Rising”, an event geared toward enterprise marketers in Boston, MA. The purpose of Content Rising was twofold: first, to raise brand awareness for the event sponsors and second to further educate marketers on the best strategies for content marketing.
While there is much buzz in the media on content marketing techniques and opportunities for brands to leverage content to pull in consumers, many of the marketers in attendance commented that they are still trying to refine their strategies and are not yet fully comfortable with the tactic. Gaining confidence in using a content marketing strategy was a strong theme of the night and also provided the vendors in attendance the opportunity to educate the audience on the best strategies for execution. Here are some of the highlights from the event, as well as a brief overview of the vendors in attendance.
From May 12th to 13th, Adam Software held one of their last “Adam Sync!” events in Brooklyn, New York–the event was part of a larger series of Sync events in both the United States and Europe that Adam Software held in April and May. The goal of the event was to bring current customers, prospective clients, and Adam Software integrators together to share case studies, best practices, and other insights. Sessions provided important information relating to not only digital asset management (DAM), but also important lessons for marketers looking to expand their digital marketing strategies. Here are some of the highlights from the event:
Recently, Silicon Valley-based Collobos Software introduced Presto 1.5, an enterprise mobile printing solution. InfoTrends spoke to Collobos CEO/CTO Scott Herscher and CMO Lanny Berg to discuss their product’s capabilities and pricing as well as their corporate strategy.Â Read more »