Jun 24, 2014
On Wednesday June 18th, Skyword, along with partners Conductor, Outbrain, and Traackr, held “Content Rising”, an event geared toward enterprise marketers in Boston, MA. The purpose of Content Rising was twofold: first, to raise brand awareness for the event sponsors and second to further educate marketers on the best strategies for content marketing.
While there is much buzz in the media on content marketing techniques and opportunities for brands to leverage content to pull in consumers, many of the marketers in attendance commented that they are still trying to refine their strategies and are not yet fully comfortable with the tactic. Gaining confidence in using a content marketing strategy was a strong theme of the night and also provided the vendors in attendance the opportunity to educate the audience on the best strategies for execution. Here are some of the highlights from the event, as well as a brief overview of the vendors in attendance.
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Nov 21, 2013
I didn’t expect to learn how to become a futurist at AdTech New York (November 6-7, Javits Center, New York City), but it’s one of the many lessons I learned from a day on the show floor and at the conference.
How to Become a Futurist — Sheryl Connelly, a futurist at Ford, gave the Thursday morning keynote and it was a sobering ten point summary of the challenges facing the world. Here are those challenges in short form Read more »
Nov 13, 2013
As more people share their photos online, fewer people opt to print their photos. Social networking sites have become the destination for many of our photos. But can social media really be to blame for the declining print market? It might be fair to say that the photo print market was in trouble the moment photography went digital. For some years consumers persisted with printing habits adopted from the analogue era. However it seems inevitable that digital would eventually get the best of prints.
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May 17, 2012
Magazine publishers have been experimenting with digital editions for quite some time, typically through the use of PDF replicas of the print edition including varying degrees of interactive enhancement. Before the launch of the iPad and subsequent tablets, reading digital editions was largely relegated to the laptop. For road warriors always on-the-go who wanted to keep with their magazine subscriptions, this model worked well. For most other consumers, the experience wasn’t ideal, and digital edition adoption was limited to a niche audience. Post-iPad launch, however, tablet adoption soared, and publishers started experimenting with delivering their magazines in a format optimized for the native capabilities of tablets, including touch interfaces, powerful processors, and web connectivity.
Time Magazine,Â Wired, and many others came out with interactive digital publications on the iPad during or closely after its launch. These interactive apps featured print content tailored to fit within the screen resolution of the iPad and other tablets, as well as optimized navigation for touch gestures and the inclusion of rich media and animated components in editorial and advertising content. Even though these types of interactive apps have only been in existence since spring 2010, these features are the gold standard for tablet digital editions, and hundreds of publishers have taken the plunge to make their magazines more interactive. Adobe provides key enabling technology for publishers to generate digital editions with its Digital Publishing Suite (DPS). Read more »
May 4, 2012
With a plethora of content sources and expanding number of media channels to choose from, consumers have their pick of where and how to get their information. While print is generally expected to come at a cost, the Internet has opened up the number of digital sources for information, often at no cost and varying quality, competing with traditional media brands and their content.Â The increase in number of sources also drives an increase in competition for ad-sponsorship, leading to a recent rise in Â paywall or digital subscription models. As a result, advertisers, publishers, media brand owners, and content creators of all sizes are looking beyond their traditional business models to find new ways to monetize their content. Read more »
Apr 8, 2011
Two social media stories from ON DEMAND 2011 caught my fancy:
- The Squirrel that Went Viral — Rob Covey, Senior Vice President of Content Development & Design for National Geographic’s Digital Media division, gave the opening day keynote. His points about creating fun applications and basking in the warm glow of the National Geographic brand provided an interesting overview on how to engage audiences with professional and user-generated content. Covey told an amusing story about the viral life of a user-submitted photo of a curious squirrel and a vacationing couple by a lake. The couple uploaded the shot to National Geographic’s Your Photo site, then the photo took on a life of its own. It has since become an Internet darling that has generated a Web page and an iPhone app (enabling you to insert the squirrel into any photo). The squirrel is now so famous it has its own Wikipedia page under “Crasher Squirrel.” I file this under “Interesting, but non-revenue producing.” The next story has more of a sales angle.
Original Crasher Squirrel Photo
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Mar 25, 2011
Earlier today, I received a mass e-mail from Reid Hoffman, co-founder of LinkedIn, thanking me for being among the first one million members. Out of all e-mails that I receive on a daily basis, this message actually attracted my attention.
Apparently, my LinkedIn member number is 607,452. This isn’t bad at all… especially for a social network that surpassed 100 million members this month. I can’t recall exactly when I joined LinkedIn, but I’m guessing that it was in early 2004 (right around the time I joined InfoTrends as a new MBA graduate). Reid Hoffman officially launched LinkedIn during May 2003. Read more »